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March 3, 2008

Wal-Mart allows honest-to-pete blogging

Given Wal-Mart’s size and its heavy-handed approach to so much of life, the fact that it’s letting its buyers blog freely is welcome news. (Disclosure: I consult to Edelman PR, which has Wal-Mart as a client. But all I know about this is what I read in the linked article; I assume but don’t know that Edelman was involved. And, yes, this disclosure is now longer than the post.)

[Tags: wal-mart blogs cluetrain ]

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Categories: blogs Tagged with: blogs • business • cluetrain • marketing • wal-mart Date: March 3rd, 2008 dw

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