I wish I used Godaddy.com so I could switch my sites off of it. Last night’s Superbowl ads weren’t “edgy” or “irreverent.” They were sexist.

KD Paine posts about twittering for alternatives in real time.

If you want to see what the twitterverse thought of the ad as it unspooled, check this time-constrained search at twitter.

The ads apparently get GoDaddy new users. But:

1. We don’t know how many more new users GoDaddy would get if they ran better ads that didn’t write off at least half of their market

2. Low-cost providers ought to worry about making their customers embarrassed to admit that they’re customers. How much squirming will customers with little loyalty take?

3. GoDaddy is hurting our daughters, and making our world worse. So, screw ’em.

[Tags: godaddy superbowl superbowl_ads cluetrain ]

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The official NFL Superbowl site doesn’t tell you when the game starts or what network is showing it, at least as far as I can tell. (I am not accepting the count-down timer as a way of telling me when the game starts. No math should be required for this.)

The HighBeam research service tells you everything about their pro vs. regular service except how much either one of them costs.

[Tags: marketing superbowl cluetrain ]

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