Note to designers of memorials: Naming your road “Memorial Drive” won’t memorialize the people you’re trying to remember because who it memorializes won’t outlive the memories of those who are currently living, thus defeating the very purpose of memorializing them.

Let me put this differently: When I asked a roomful of Bostonians who “Memorial Drive” is dedicated to, no one knew. Several guessed correctly — Google tells us that it’s those who died in WW I — but isn’t the point of a memorial to obviate guesses and trips to Google? You might as well name it “Think of Something Parkway” or “Guess Who We’re Honoring Turnpike.”

[Tags: memorial_drive marketing cambridge boston ]

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