The Microsoft Internet Explorer team sent a nice cake yesterday to the Mozilla Firefox team, congratulating them on the shipping of version 3.0, as they did when Firefox 2.0 shipped. Nice. Seriously.

Here’s an idea from one of the comments that’s funny but would be unnecessarily not-nice to actually do:

I reiterate what someone said when the last cake appeared – Mozilla should send a cake back, include the recipe, and ask for advice on how to improve it. ;)

: )

[Tags: firefox mozilla microsoft internet_explorer competition business ]

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Scott Kirsner has a nice profile of Craig of Craigslist in the Boston Globe today.

One more fun fact about Craig: His company of 25 has never held a meeting. At least I think I heard him say that once.

I am a fan, needless to say.

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At the Enterprise 2.0 conference (which I didn’t attend), Don Burke and Sean Dennehey from the CIA gave a talk on Intellipedia, the CIA’s internal wikipedia. As part of their talk, they cited a manual, including, I’m told, this from page 28:

(1) Insist on doing everything through “channels.” Never permit short-cuts to be taken in order to expedite decisions.
(2) Make “speeches.” Talk as frequently as possible and at great length. Illustrate your “points” by long anecdotes and accounts of per­sonal experiences. Never hesitate to make a few appropriate “patriotic” comments.
(3) When possible, refer all matters to committees, for “further study and considera­tion.” Attempt to make the committees as large as possible — never less than five.
(4) Bring up irrelevant issues as frequently as possible.
(5) Haggle over precise wordings of com­munications, minutes, resolutions.
(6) Refer back to matters decided upon at the last meeting and attempt to re-open the question of the advisability of that decision.
(7) Advocate “caution.” Be “reasonable” and urge your fellow-conferees to be “reason­able” and avoid haste which might result in embarrassments or difficulties later on.
(8) Be worried about the propriety of any decision — raise the question of whether such action as is contemplated lies within the juris­ diction of the group or whether it might conflict with the policy of some higher echelon.

Their point was that these instructions come from a 1944 manual on how to sabotage a business.

The session’s Web page points to the entire, amazing, declassified manual of simple sabotage. [Tags: cia sabotage enterprise_2.0 intellipedia wikipedia ]

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John Yunker telling points out — and documents with screen captures — that global corporations often marked their Chinese home pages with signs of mourning for those lose in the recent earthquake, while their non-Chinese pages remained dressed in their business-as-usual designs. (He has some more screen captures here.)

[Tags: china earthquake globalism provincialism business ]

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BuyItLikeYouMeanIt.org is having a luanch party on Tues., June 3. BILYMI lets people review products and companies, and then publishes a score based on which of the factors matter to you as an individual — how green, how well they treat their employees, etc. According to the press release:

Starting with the chocolate industry, students and volunteers are already reviewing harvesting, mining, manufacturing, packaging, and shipping practices. Shoppers will soon be able to access a single digit product score that summarizes all the information available about a product. This score will be based on a shopper’s unique “portfolio of interests” and will be accessible through: phones, text messages, supermarket shelf labels, and web browsers. Buy It Like You Mean It plans to have over 200 reviews and 1000 ratings by August.

I like the ability to decide for yourself which of the factors matters to you. Very miscellaneous!

The launch party is at 7pm, June 3, at the Taza Chocolate Factory at 561 Windsor Street in Somerville, MA.

[Tags: csr everything_is_miscellaneous ]

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I wanted to find out what Microsoft Expression Media — or, as Microsoft puts it, Microsoft® Expression® Media — is, so I did what any red-blooded Netizen would do: I googled it. The top hit is Microsoft’s home page for it. It wants to show me videos, but I don’t want to sit around while being slowly pummeled with Microsoft’s marketing messages. If I’m going to be marketed to, at least let me skim. So, I clicked on the “Why Buy?” link, thinking I’d get a features list. I just want to know what the product does.

Nope. That loads a popup that asks me to install Silverlight (oops, I mean Microsoft® Silverlight®)The popup conscientiously informs me that once installed, Silverlight “updates automatically,” where “update” means I am giving Microsoft the right to load stuff onto my computer without asking or informing me. In addition, the privacy statement says Microsoft will only transfer information it gathers about me and my computer to third parties if it really wants to. (The privacy statement puts it a little more formally than that.)

So, here I am, trying to find out about a Microsoft product, yet I’m being required to install software I don’t want in the first place, and that has the right to mutate itself without my knowledge. And to get this authorized virus, I have to agree to a privacy-violation agreement that scares me.

Can you imagine the snorting that would occur if a start-up company insisted on this?

So, take this as an example of either inept marketing or implicit bullying by a dominant force. Or both. [Tags: microsoft marketing silverlight ]

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WorldBlu has put forward its 2008 list of the 25 world’s most democratic organizations…

[Tags: democracy work business ]

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Francois Gossieaux reports on experiments described in Dan Ariely’s Predictably Irrational that show just how influential our expectations are: People who paid more for an energy drink were more refreshed by it and even solved more puzzles. Francois concludes: (1) “We are doomed,” and (2) “…who said that messaging was dead? The things you say about your product may indeed be more important that the product itself…”

Almost from the day the Cluetrain site went up, I regretted point #74: “We are immune to advertising. Just forget it.” We are so not immune. Branding works. We think of Volvos as safe and the Ford Fiesta as a car for young folks. We think of Coke as the original and Pepsi as the copy. We can characterize someone as a “wearer of Birkenstocks.” Branding and advertising in some important sense work.

Now, we certainly can undo some of the cognitive damage advertising and branding do. Market conversations in fact often are about the ways in which a product’s promises and sloganeering don’t live up to its reality. But that’s a lot different than saying we’re immune to advertising. We’re not.

I’d still urge companies to move their marketing away from messaging, however. Assuming the studies Francois cites are correct, our reactions to products do seem shaped by what we’re told about them. No surprise there, although it’s always depressing to find out what big dopes we humans are through no fault of our own. But, customers (= all of us) are going to increasingly resist and resent marketing that focuses narrowly on messaging — that is, on finding the simple idea they can pound into our heads over and over. Telling us your drink will make us refreshed or more alert may indeed make us more refreshed or alert, but treating us like freaking morons by droning the same words at us over and over will make your product less interesting to us. The real challenge marketers face in a world of online conversations is how to help us find what’s interesting about their products.

(By the way, although Francois an I have been friends and colleagues for many years, I just this morning realized that his last name uses each of the vowels just once.) [Tags: francois_gossieaux marketing branding advertising cluetrain ]

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The Media Re:Public group at Berkmanhas announced a breakthrough technology that promises to take the “conference” out of “un-conference.”

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Paul Gillin has posted draft chapters of his new book, Secrets of Social Marketing, for our enjoyment and, more important, our commentary. I haven’t taken a look at them yet, but I like to see people practicing what they preach, and Paul’s The New Influencers was good.

[Tags: marketing paul_gillin business ]

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