I just heard Robert Darnton on On The Media talking about the Google Book settlement. (Sorry, but I don’t yet see a link specifically to that interview.) Brilliant. The two things I’d recommend reading about this massive and massively important deal are Darnton’s piece in the NY Review of Books, and an article by James Grimmelmann.

The book settlement is hugely complex, hugely important, and overall a big step forward. But, the ur-cause of the issues many of us have with it is that it’s a settlement among authors, publishers and Google, which leaves readers, scholars, teachers — AKA the rest of us — out.

[Tags: google books libraries copyright copyleft ]

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In something like 2002, I wrote and posted a kid’s version of my book, Small Pieces Loosely Joined, under a non-commercial Creative Commons license. Now Peter Ford has taken it upon himself to create a site with a copy of it with a facility that lets anyone comment on any paragraph. He’s hoping to get the must off of it, stem the link rot, etc.

I totally love this.

[Tags: crowd-sourcing wisdom_of_the_crowd publishing small_pieces books ]

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Alex Osterwalder and Yves Pigneur are writing a book on innovative business models that’s due out in May. That seems to them to be too far away, so they’re thinking that maybe for $24 you could get a subscription to their book that provides:

* first & exclusive access to raw book content

* influence authors

* x installments of book chunks (in a non-linear order – as we write them)

* 50% discount off the final book (approx.)

* participate in exclusive book chunk webinars

* access to templates

* being part of the business model innovation community

Alex calls this idea a prototype and welcomes comments, as well as suggestions for what other benefits the authors might offer. (He does not require that you pay a subscription to read his blog and comment on this idea itself, however. Recursion is not always a good idea.)

I’m glad they’re floating this idea — because floating ideas rises all tides? — although I am skeptical. This doesn’t sound like a book that’s so urgent that people will pay a 50% premium ($24 + half off the printed version) for some number of out-of-sequence rough drafts. Of course, I could be wrong about that, especially since about a dozen people in the comments to Alex’s post have already said they’d sign up. But, since the authors benefit from comments from early readers, this business model also has a cost to the authors. It limits the community, but maybe it will also gel the community. We won’t know until we know.

These social projects are all in the details. In 2000-1, I wrote Small Pieces Loosely Joinedcompletely in public, posting my current draft every night. I got some excellent commentary and during the dark days of writing that book I received encouragement that was quite important to me. But I inadvertently structured the engagement in way that discouraged readers. The writing process was Penelope-like, so I think I would have done better to have updated the site only when I had finished a complete draft of a chapter. Readers get understandably discouraged by commenting on a draft that is undrafted the next day.

I wrote the next book, Everything Is Miscellaneous, offline for reasons I can’t articulate, except to say that I felt that the book posed a challenge to me as a craftsperson. So, I blogged about the ideas in the book and floated pieces from it in various forms, but I composed the actual text with the door closed. I’m not recommending that. I’m thrilled by the fact that writers now routinely break out of the old “private ’til it’s published” constraint. But there are many ways to do that, as well as times when you shouldn’t do it. There may even be times when you should charge $24 for the service.

All ideas are good until proven otherwise. [Tags: business_models publishing writing Alex_Osterwalder Yves_Pigneur books media ]

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Google has reached a settlement agreement in the lawsuit brought by publishers who were afraid that awareness of the existence of the publishers’ books might leak out onto the Internet. (Non-biased translation: Google has settled with the publishers suing over its books.google.com book search service.)

As far as I can tell from Google’s plain-English explanation (which, overall, is exceptionally clear), the default for out-of-print books that are still under copyright will be that they are available through Google Book Search. You’ll be able to not only see snippets (as now) but will be able to purchase them, with the money being distributed through a new, independent, book rights registry. In addition, libraries and universities will be able to purchase site licenses for all the books Google’s scanned.

For books currently in print and under copyright, it sounds like not much has changed. Google says publishers can “turn on” the purchase and preview options. Couldn’t they before?

Once this settlement is agreed on, we will have what sounds like a reasonable program for working within the bounds of copyright. Much will depend, of course, on what the pricing is.

Now we have to work on fixing copyright so that it serves its original purpose — providing an incentive sufficient to bring authors to write — rather than being used to create an artificial scarcity to serve the economic interests of an industry entrenched in a ditch carved into paper.

[Tags: books google copyright copyleft kindle ]

Wendy Seltzer worries that Google will now become iTunes for books …

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Born Digital, a book by John Palfrey and Urs Gasser — my brilliant friends and colleagues at the Berkman Center — has just been published. Yay!

JP has posted some of the first reactions to the book. I can’t wait to read it.

[Tags: berkman digital_natives born_digital john_palfrey urs_gasser books ]

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Tanya Schmoller, whose collection of 19th century job titles I blogged about a couple of days ago, pointed me to the beautiful Schmoller collection of decorated papers. Decorated Web pages just don’t measure up.

[Tags: tanya_schmoller books libraries ]

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The Resource Center for Cyberculture Studies runs multiple reviews of books along with authors’ responses. This month, they review Henry Jenkins’ Convergence Culture, Lisa Gitelman’s Always Already New, Online Matchmaking by Whitty et al., and Everything is Miscellaneous. (Unfortunately, I can’t find a way to link to this particular issue or to the sets of reviews, so you after this April, you’ll have to do some scrolling or searching on the site.)

[Tags: books henry_jenkins lisa_gitelman monica_t._whitty everything_is_miscellaneous ]

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Clay Shirky is giving his book talk. Here Comes Everybody was released today. It’s immediately necome #1 at two Amazon lists. [Note: I’m typing quickly, getting things wrong, paraphrasing, etc. For an accurate report of what Clay’s book is about, please read Clay’s book.]

The Internet isn’t a decoration on society. It is a challenge. It is important on the order of print and broadcast. Previous media either were two way or they didn’t create groups. Now we have a network that is natively good at group forming. And this medium contains the contents of the others. In a single bullet point his book says: “Group action just got easier.”

Humans are great at forming groups. But they get complicated faster as they get large. A workgroup of 10 has four times more connections than a group of five. There are native disabilities once a group passes a certain size. The typical answer has been to install a hierarchy. Now we’re seeing a set of tools that make it easier to create large groups: Ridiculously easy group forming. E.g., email unexpectedly became the dominant service used on the original Internet. That was because of the “reply all” button, a social feature.

But there’s been an enormous social lag. This tech has not transformed society as rapidly as it might. That’s because groups are innately conservative. No one wants a protocol that shuts out group members. It needed to become ubiquitous and boring. That’s when the social effects become interesting. Clay tells the story of his parents’ first date, a story that is not about internal combustion engines but that depends on the presence of them. We needed the Net to be always present and invisible for it to have its social effect.

Sharing, conversation, collaboration, collective action are rungs on a ladder: How much does an individual have to work to coordinate with the group?

Sharing. E.g., Delicious.com has urls, users and tags. It lowers the difficulty of sharing, so the social effects are practically unintended. It’s “me-first” collaboration (cf. Stowe Boyd).

Tagging systems let you share and then aggregate, reversing the traditional order. E.g., the mermaid parade in Coney Island. Since Flickr added tagging in 2005, you can click mermaidparade and get all the photos. The photographers weren’t coordinated ahead of time. Sharing has become a platform for coordination, rather than vice versa.

The next rung up the ladder is conversation, i.e., people actually synchronizing with one another. Clay shows a “communty of practice” at Flickr: High Dynamic Range photography at Flickr. Pre-Web, it would have taken 5-7 yrs from a pro photographer figuring it out to people in the street doing it. At Flickr, it took 3 months because when a photo went up, people could talk and ask how it was done. People post photos, etc. The medium becomes the platform for a community practice where people help one another get better. No commercial incentive.

That’s an example of “every url is a link to a community.” The discussion can turn into a group sharing resources. Clay points to bronzebeta.com, a Buffy site. It came after the Bronze bulletin board shut down. The fans raised money for new software to create their own bronze. They told the designers not to give it any features: no ratings, no identity mgt. They just wanted the system they used to have, a very basic discussion board.

He also points to Aegisub, a project that required a division of labor. It was a huge collaborative effort without a commercial motivation, or an anti-commercial motivation. Their success resulted in making themselves unnecessary.

The fourth rung is collective action. That’s coming. Three stories:

In Jan, 1999, a Northwest flight was stuck on the tarmac fo 7.5 hours. NW signs a toothless bill of passenger rights. Same thing happened last year and it resulted in legislation. What happened? Kate Hanni was on the second plane. She googled for articles about the flight. She comments on all of them, in detail. At the end of each comment, she asked others on the flight to contact her. She’s coopted the media and turned them into sites for coordination. She goes around to legislators’ offices. William James, the philosopher, once said “Thinking is for doing.” We have brains because we’re deciding between courses of action. Now publishing is for acting.

Second, flash mobs started as a critique of hipster culture. The guy who started them said he could get people to do anything at all if you tell them that it’s a protest against the bourgeoisie. It spread to Belarus: They’d go to a square in Minsk eating ice cream in January. Cops arrested them. It was illegal to form groups in October Sq. The kids turned the joke on hippies into a genuine form of dissident action. They provoked the government into reacting, and documented it. Media led to collective action, and the action led to more media. They thought publicity would make a difference, but the West turned out not to care much about Eastern European dictatorships. The tools are very different when deployed in high or low freedom environments. (They’d also done a flash mob where people walked around October Sq smiling.)

Third, a group ran around Palermo putting up stickers protesting the prominence of the Mafia. It was a big story. Now they’re reversing it. They put up a Web site at which businesses can agree to refuse to pay the protection money. If an individual business were to do this, the Mafia would act. They also let citizens search the site for businesses who’d signed.

So, ridiculously easy group forming improves sharing, convesation, collaboration and collective action. Clay is watching now and in the future to see how collective action evolves, for that is the hardest but could be the most important.

Q: Privacy?
A: Privacy cuts across all of this. The higher up the ladder you go, the more important it matters. For sharing, privacy doesn’t matter much, but if we’re going to converse, I at least need a handle. To collaborate, I need to know more. But if we’re going to bind ourselves in collective action, then identity becomes really important. [Hmm. That last point seems wrong. In some collective action, we don’t need to know much about others. E.g., a flash mob of kids eating ice cream.] Privacy isn’t all or nothing. Under what circumstances do we want people in a collective action to know one another, but not be known by others. The big change in privacy is not in opt-in or opt-out; it’s that we’ve lost “don’t ask.”

Q: Yochai Benkler is working on whether you can explain this other than by enlightened self-interest?
A: There’s a growing literature on explaining behavior via social motivations. Behavioral economics is unambiguous about the ultimatum game: People will refuse deals that seem unfair, even if they’re in their interest.
Q: But social cohesion is to my benefit …
A: What you’d really like to be in a group that produces public goods but not have to contribute. But the willingness of people to spend resources to keep social cohesion going cannot be rolled up just to individual enlightened self-interest. [Missed some of that. Sorry.]

Q: What are the downsides you see?
A: I used to be a cyber-utopian. That view broke for me. I was teaching a class at NYU on social software. One of my students was a community manager for a magazine for teenage girls. They were shutting down the health and beauty boards because we can’t get the pro-anorexia girls to shut up with tips about how to avoid eating. I was thinking this isn’t a side effect of the Net. It was an effect. Ridiculously easy group forming for anorexics. Now, we have to move to a publish-then-filter world. That pattern suggests we’re moving the media world from decision to reaction. We can’t stop the pro-anorexia groups from forming. All we can do is watch and act.

A: My nightmare is that the advertising budget for print shrinks and we lose newspapers in mid-size American cities. We lose investigative journalism. Every city under a million goes back to endemic civic corruption. The newspaper industry is not ready now to talk about how to save investigative journalism as we lost print.

Q: [couldn’t hear it]
A: The social media being used in the presidential campaign is less social than before. Obama excels at fund raising, and public-created media. But no one has proposed a policy wiki. No one has proposed the lateral conversation among supporters. (I’m an Obama supporter.) There may be an opportunity in the first 100 days to do social production of shared ideas, which the campaign has not done so far. But I don’t think it can get there without creating a profound cognitive dissonance among the voters.

Have you looked at the mechanics of collective action?
A: The things that are working now are hard to fake, non-professional surprises. Someone has done something you couldn’t do with a fake grassroots campaign. Most email campaigns to the Senate are of zero value because they’re too easy to fake. [Hmm. It’s not that they’re hard to fake. It’s that they had a cost.] The thing that worries most is the need to be surprising, because surprise is a wasting asset, because you can’t be surprising three times in a row.

Q: [me] Why did you choose the axis of groups that take actions? I can feel I’m a member of the Group That Likes Obama without actually doing anything…
A: I’m interested in the trade-off between individuals and groups. At what point can you not explain behaviors through individual psychology. I was irked by businesses that think they have communities instead of cusomters. The dividing line is between people who change their behavior because they’re in a group and those who don’t.

Q: Mobile streaming and virtual worlds. How do they fit into collective action?
A: The change in things we can do via mobiles will be far broader. And I don’t think there is such a category as virtual worlds. All successful virtual worlds are games. [Tags: berkman clay_shirky here_comes_everybody groups social_software sociology books ]

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