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February 2, 2008

Marketing 101: The Duh Years

The official NFL Superbowl site doesn’t tell you when the game starts or what network is showing it, at least as far as I can tell. (I am not accepting the count-down timer as a way of telling me when the game starts. No math should be required for this.)

The HighBeam research service tells you everything about their pro vs. regular service except how much either one of them costs.

[Tags: marketing superbowl cluetrain ]

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Categories: Uncategorized Tagged with: cluetrain • marketing • superbowl Date: February 2nd, 2008 dw

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OMG, Jenna is marrying her father

I hadn’t seen a picture of Jenna Bush’s fiance until just now:

You wouldn’t think an Oedipal/Elektra complex would be heritable…

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Categories: misc Tagged with: misc Date: February 2nd, 2008 dw

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Building our newspaper together

I’ve been playing with Instapaper.com a little, and liking it a lot.

It’s a free site built by Marco Arment, who works at Tumblr (if I’m reading this right). You put the Instapaper “Read Later” button in your button bar, and click it if you’re on a site you want to read later. Go to Instapaper.com and you’ll see a list of what you’ve clicked. Simplicity itself.

There seems to be just one more feature: Any text you’ve selected on the page your instapapering is taken as that page’s description.

That takes care of my temporary bookmarking needs, a feature I’ve wanted for a while. But I wonder what would happen if my instapaper page were public and pointable. Could we start to use instapaper to build a collaborative newspaper that pulls together the recommended reading of people you respect?

[Tags: instapaper media del.cio.us tagging digg everything_is_miscellaneous ]

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Categories: Uncategorized Tagged with: digg • instapaper • media • tagging Date: February 2nd, 2008 dw

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February 1, 2008

The ROI on Le Roi

When I was at the Veerstichting conference in Leiden a few months ago, I came close enough to the Queen of the Netherlands to smell her hair as she brushed by me on the way to speak with another presenter. This led me to express surprise to my student host, Ben Zevenbergen, that the Netherlands even had a queen. Oh, the things Americans don’t know (= everything)! Ben described the Dutch affection for their royal family, and today he sent me a quick translation of some of the main points in an article in a Dutch newspaper that claims having a monarch works out cash positive for the country. Here’s Ben’s summary of the article:

• The monarchy costs the Netherlands €114 million per year, which is tiny compared to the value she creates for our country.

• During trade-missions and diplomatic occasions her presence offers a lot of promotion for our country, resulting in deals worth €4-5 billion in total per year, which similar republics miss out on. She can almost be seen as a trademark such as Heineken and Philips. This results in an extra 1% GDP growth per year compared to similar countries without monarchies. She attracts attention to trade missions and adds ‘charisma’ (a personal touch) to the mission and gives businessmen who travel with her a certain sign of approval/quality.

• Her involvement in politics for the last 28 years has given the government a ‘collective memory’ for our democracy. This can only be useful, considering she’s actually clever (compared to other monarchies who tend to mess up once in a while).

• Businesses that have a spotless 100 year history are awarded a royal ‘sign of approval’, which can only be a good thing for consumers.

• When the Queen throws a dinner party for VIPs from abroad, she always makes sure the right people sit next to each other, so business deals can be agreed upon in a more or less informal setting.

• She’s a great diplomat, speaking many languages, freeing Dutch prisoners from horrible circumstances and often invites people like Nelson Mandela and Kofi Annan to her parties.

(Ben adds that he’s not saying he’s totally unmixed in his enthusiasm.)

Maybe the US ought to look in to the possibility… [Tags: holland netherlands royalty politics ]

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Categories: Uncategorized Tagged with: politics Date: February 1st, 2008 dw

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Silver-tongued or eloquent?

Bob Katz, the author of Elaine’s Circle and not so incidentally the guy who manages me as a public speaker, has an op-ed in the Christian Science Monitor asking us to pay closer attention to how politicians speak. The piece well expresses our American ambivalence about political rhetoric. (It reminds me of Bertrand Russell’s old game: “I’m articulate. You’ve got the gift of gab. He’s silver-tongued.”)

And this is exactly not what Bob has in mind, but: Last night, Hillary impressed me by changing from “the differences among us” to “the differences between us” when she remembered that now there were only two candidates on the stage. On the other hand, she said something about “between him and I,” a far less obscure error. (Yes, this is the most trivial possible comment about the debate that does not refer to the candidates’ wardrobes.)

[Tags: rhetoric politics debate bob_katz ]

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Categories: Uncategorized Tagged with: bob_katz • debate • politics • rhetoric Date: February 1st, 2008 dw

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