Joho the Blog » The Long Tail
EverydayChaos
Everyday Chaos
Too Big to Know
Too Big to Know
Cluetrain 10th Anniversary edition
Cluetrain 10th Anniversary
Everything Is Miscellaneous
Everything Is Miscellaneous
Small Pieces cover
Small Pieces Loosely Joined
Cluetrain cover
Cluetrain Manifesto
My face
Speaker info
Who am I? (Blog Disclosure Form) Copy this link as RSS address Atom Feed

The Long Tail

Did I really manage not to link to Chris Anderson’s great piece on how the-rest-of-us bloggers are changing the nature of the entertainment market? D’oh!

This is the difference between push and pull, between broadcast and personalized taste. Long Tail business can treat consumers as individuals, offering mass customization as an alternative to mass-market fare.

Not to mention the social effects of having 5-10 million people creating webs of written relationships.

Previous: « || Next: »

Leave a Reply

Comments (RSS).  RSS icon