Paul McDougall at InformationWeek explains what’s wrong with Microsoft’s $300M Seinfeld reruns.

[Tags: marketing cluetrain microsoft seinfeld advertising ]

Be the first to comment »

In an effort to counter Apple’s must-see Mac vs. PC ads, Microsoft is paying Jerry Seinfeld $10M to appear in Vista ads.

Yes, nothing proves you’re hip like hiring a retired, 1990s sitcom star.

Sure, I love Seinfeld repeats. But re-read my lips: Reeeee-peats. I think maybe the problem is that Microsoft, in its irked ire, is unable to see that on the Apple ads, even the PC guy — John Hodgman — is hip. Hodgman’s book, The Areas of My Expertise, is brilliant. Apple even gets cool guys to play the uncool guys.

On the other hand, Microsoft has hired Michael Gondry to direct the ads. Expect the Eternal Wait-times of the Spotless Mind?

[Tags: microsoft marketing seinfeld ]

Microsoft has launched a blog about the development of Windows 7

Windows 7 codename: “Do-Over”?

1 Comment »