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April 25, 2006

[milken] Blogs, wikis, mmorpgs, oh my!

John Kruper of Cardean moderates. (I’m live blogging while I’m on the panel.)

Will Richardson, who teaches in the K-12 system, thinks blogs provide a powerful opportunity for students to make connections to other people, ideas…”I cringe when I hear people say blogs are online journals. They’re learning places.” His 6 and 8 yr old children have blogs and engage with other kids their age.

Liz Lawley says she uses blogs to get info out to her classes. She also sets up a class blog where students can talk about the assignments, comment on each other’s activities, post results of research and other projects. They look at one another’s posts and comment on them. “It encourages a kind of thoughtful ongoing dialogue that you simply can’t do when you only have four hours a week in class.” She also invites authors to engage in a dialogue with the class. This teaches them that there are long term consequences to what they say.

George Siemens explains his term “connectivism.” The half-life of knowledge is diminishing, he says: it’s becoming obsolete faster than ever. Courses can’t keep up. Connectivism says that the knowledge resides in the networks we create. Our education system was designed to create certainty. Now the system has to be able to adapt quickly. The network persists longer than traditional relationships with teachers.

Adrian Chan says that different social software apps are organized to support different themes: Dating, career networking, etc. He looks at the social practices in the use of the software, including in the educational environment. What matters is how technology is embedded in the process. In the case of edu, many of the students already have practices set up: They already IM, chat, etc. How do these technologies change conversation? Is there a type we can identify as learning? If you integrate technologies, would you lose some of those learning opportunites.

I talk about lessons from Wikipedia ,but I can’t blog and talk at the same time.

Doug Thomas, who has an article with John Seely Brown in Wired this month, says he’s concerned that we’re training kids for the best jobs in the 20th Century. Instead, we should be helping expand imagination. He knows a student who has to sneak art and music into his studies because they’re not on the test. “Our mission is to try to re-integrate imagination back into the curriculum.” MMORPGs are one way to do that. They’re not just games; they’re synthetic worlds. (He says the average age of WOW players is 28.) Because you can imagine liberating things in the game, you imagine liberating things outside the game. E.g., a mgr at Yahoo approaches every task as if setting out on a quest. Doug shows the famous video of the Star War Galaxies emergent party – 100 players learning choreography, etc. He taught a course with a heavy mmorpg component and learned he had to get himself out of the way. They learned from experience. E.g., it’s hard to lecture about ethics, but if you can put them into a situation where they have to make a choice…

Q: It’s all so basically new. Are people basically good or bad in this environment?
George: Content is useless. The instructor provides guidance, not content, and isn’t the center of the experience.

Liz: Content isn’t irrelevant. If we’re going to turn out people with the credentials employers want, we have to be sure they have the content required. But it’s not a matter of pouring content into people.

Q: Companies access MySpace of potential employees. Should your 6 and 8 year olds be worried?
Liz: This is a huge issue. We can’t tell our kids not to blog. We have to teach them to think about what will happen in 5 or 10 yrs.
George: We have to teach them how to handle the freedom.
Will: This is a literacy we’re not teaching our kids. And enabling kids in MySpace to link to Old Spice is what’s really bad.
Me: And we need a culture of forgiveness. Maybe our kids will figure it out.

Q: You’re creating a generation of Borgs that play games.
(We didn’t really answer this.)

Q: We get it. How do we get there? E.g., not everyone can afford a laptop.
Liz: You have to start with the teachers. The technology has to be part of the day to day environment.

George: The problem is a lack of will, not of resources.

Q: With 50,000 blog posts an hour, the problem is one of discovery. How do we know whom to trust?
Doug: Scale counts. E.g., at Second Life a group looks for copyright infringement. When it gets really big, they can’t police it. Community governance arises.

Me: These are issues we can only solve by working through them. The change is too deep.

Q: In Shanghai, you can go into a Net cafe where people are playing mmorpgs that put them into medieval China. And I blog and get hate mail. What about the dystopian aspects?
Doug: It’s both/and. People probably said about the first cave paintings: “Oh no, the kids will spend all day on line and won’t hunt.” People miss the subtleties of what’s going on.

Liz: In part it’s because you’re writing for Huffington Post.

Q: We still have the old leadership style.
Liz: People react by banning laptops. It puts a burden on the professors when they have to actually hold students’ attention. We’re performers at heart but that’s not what professors will need to be.

Will: The control issue is at every level. There’s a district in Texas that’s banned the word “MySpace” — not the site but the word.George: Same issues for corporate education.

Doug: Scaffolding knowledge is different than experiential knowledge. Some ways are not taught well in an exploratory fashion. [Tags: milken education blogs]

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Categories: blogs Tagged with: blogs • conference coverage • education Date: April 25th, 2006 dw

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April 14, 2006

Akismet spam catcher for MT

Akismet’s spam fighting power has been getting raves from WordPress users, including the tuneful BradSucks and searchalicious John Battelle. Now it’s available to us Movable Type users. As soon as I get off this train, I’m going to give it a try… [Tags: akismet spam blogs]

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Categories: blogs Tagged with: blogs Date: April 14th, 2006 dw

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April 13, 2006

Message not this medium

AdAge has run a guest column of mine trying to explain to marketers why they shouldn’t look at the blogosphere as a good place to “message” people. [Tags: marketing blogs]

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Categories: blogs Tagged with: blogs • marketing Date: April 13th, 2006 dw

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March 3, 2006

Benetton blogs

Wanna see a global corporation with some guts? Take a look at Benetton’s new blog. It’s a great example of marketing by not marketing. [Tags: blogs benetton]

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Categories: blogs Tagged with: blogs • marketing Date: March 3rd, 2006 dw

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March 2, 2006

Bloggers’ dinner in Italy

I met so many interesting people in the three days I spent in Europe, but there’s always something special about meeting bloggers. Last night in Milan, about a dozen of us went to dinner, including Massimo Moruzzi, Mafe de Baggis, Luca Vanzella, Gaspar Torriero and Luca De Biase. (I pick out these because they were the “organizing committee” and thus I have emails from them, so I may possibly be spelling their names right.)

I should probably learn from experience and cease being amazed at how well bloggers get along even when we’ve just met. I can’t imagine sitting down with another dozen people, most of whom I’ve never met, and feeling so immediately comfortable. And in this case, it’s not because I’ve been reading all their blogs; my grasp of Italian is nowhere near good enough.

On the other hand, I don’t want to cease being amazed. [Tags: blogosphere italy]


Gaspar has flickred some snaphots…

Giorgio Zarrelli has also posted some photos.

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Categories: blogs Tagged with: blogs Date: March 2nd, 2006 dw

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Ernie the Attorney takes a journey…of self-discovery

Well, sort of. Reflecting on what Katrina tells us about the scale of life, Ernie has decided to set up practice on his own.

Good luck, Ernie. [Tags: ernie_the_attorney]

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Categories: blogs Tagged with: blogs Date: March 2nd, 2006 dw

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March 1, 2006

Blogging in Germany

I’m writing this on the early morning plane to Milano, sitting next to Guillaume de Gardier, the European online communications manager for Edelman PR and a blogger; Edelman is sponsoring my three-day tour (Disclosure : I consult to Edelman). The distressingly multi-lingual M. de Gardier comes to this as an Internet believer first and a communications guy second, which is refreshing.

I spent yesterday in Hamburg. I’ve never been there before, but all I saw was the inside of the Edelman office and the inside of a lovely hotel. Hamburg, I’m told, has more bridges than Venice, although I think I managed to cross only one of them.

I gave a talk about “What Blogging Isn’t” to a group of business people most of whom are at best skeptical about blogging; there were also a a couple of dozen German bloggers in the audience, which was a treat. Over the course of the day, the general consensus was that blogging hasn’t caught on yet the way it has in the US and much of Europe. Many theories were advanced, from national personality traits to the cost of broadband. I have no theory to offer.

It was quite a fascinating day. As usual, the chief business objection to blogging seems to be that blogging is risky: An employee might say something indiscreet and customers might post nasty comments.

The first I think is not much of a worry. A blogging policy can make clear what employees already understand: Give away company secrets and you’ll be fired. Be a whiny, complaining jerk who continually slags off your boss in public and don’t count on that big Christmas bonus.

The second concern is real: Some customers are undoubtedly unhappy with you and will express themselves quite clearly in comments on your corporate blog. That can magnify the perception of disgruntledness: If you have a million customers and 1% are unhappy, and 1% of those post negative comments, that’s a hundred angry remarks, which will look like quite a lot. But there are ways to ameliorate that risk, including by being refreshingly honest. Perhaps other customers will come to your defense, which is a strong positive…and quite heartening for a company. Besides, there is a risk to not knowing about your unhappy customers. They’re out there anyway, so is it a bigger risk to engage with them or to not even know about them?

Besides, if avoiding risk is your highest goal, you’ll never get married and you’ll certainly never have children. Loving your children increases your exposure dramatically!

I continue to believe that for many companies the best path to blogging is by using them internally as a knowledge management tool. The dream of KM has been that people will write down what they know. KM regimes, however, have assumed they would have to discipline people into doing that. Blogs entice people to write down what they know and to share it widely. A project blog or a department blog not only surfaces and shares knowledge, it also makes it searchable and archives it. And once a company gets used to internal blogs, it’s only natural (if anything about a corporation can be said to be natural) to open up some blogs to trusted customers and partners, bringing them into the intellectual bloodstream of the organization. And then why not open some blogs more widely? Thus companies inch their way into the blogosphere.

Anyway, Germany was fascinating. The event drew an impressive range of people, and for me it was a day of interesting conversations and a chance to meet with people who share the unexpressed knowledge that the Internet is a new social world in which we are friends already. Now it’s on to Milano… [Tags: blogging]

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Categories: blogs Tagged with: blogs • marketing Date: March 1st, 2006 dw

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February 27, 2006

Three days, three cities

I’m on day one of a mini-tour of Europe — Paris, Hamburg, Milan — talking about blogging with various business audiences. My main aim is to put blogging into a context bigger than business and to counter some misapprehensions. Overall, I will stress: 1. The social, connective nature of blogging: We’re not just 27 million individual op-ed writers behind walls of print; 2. If a company wants to blog, it has to give up an uncomfortable level of control; 3. Blogging is ours — for us, about what we care about, creating new “we’s” — not merely a tool for business. Of course, I expect to have my expectations subverted since I’m an American talking in three countries. (I also hope not to sound like the pompous a-hole I sound like in this post. But that may be aiming too high.)

The tour is sponsored by Edelman PR to whom I consult.*


* Note to the WSJ: “Support” and “consult” both indicate that Edelman pays me. [Tags: blogging blogosphere]

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Categories: blogs Tagged with: blogs Date: February 27th, 2006 dw

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February 14, 2006

Blogosphere changes shape

If I read Dave “Technorati” Sifry’s latest State of the Blogosphere post correctly — and when it comes to numbers, the chances of my going right is nil — rather than being shaped like a hockey stick, the blogosphere is shaped like an alert python that’s just eaten some big bloggers.

There used to be a head of the tail that consisted of bloggers with lots of links going into them and a tail as long all get-out consisting of bloggers with a few links. Now, there’s still a head, but there are fewer bloggers and more mainstream media in it. The bloggers who used to be in the head (plus others, for more bloggers now have lots of links) have been pushed past the line’s elbow and form a bump. And the long tail has gotten longer…27M blogs long.

Here’s what I think is happening, if my understanding of the stats is correct (which it probably isn’t): As more people blog, the sites that we all read in common remain the MSM. Links to the MSM thus increase in almost a straight line as the overall size of the blogosphere increases. But as blogging spreads, interests get more diverse, so there are fewer blogs that we all read; those sites get forced into the python’s lump.

Does this mean the mainstream media are “winning”? Nah, it just means that they remain the main stream. We don’t yet know if they are a habit we’re going to overcome, an institution waiting to be Wikipedia-ed, or if they will transform themselves enough to continue being our common ground.

(Disclosure: I’m on Technorati’s board of advisors. And I’m a friend of Dave Sifry’s.)


Technorati has introduced a welcome new feature in beta: A slider that lets you adjust how important blogging “authority” is to you in a particular search. As Dave says, turning up the “authority” volume is useful when doing a search in a heavily-spammed area such as “mortgage.” [Tags: technorati blogosphere]

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Categories: blogs Tagged with: blogs Date: February 14th, 2006 dw

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January 30, 2006

Fact-based ethics for bloggers

Coming up with a “code of ethics” for bloggers makes about as much sense as coming up with a code of ethics for people who say things. The diversity of blogs makes a code of ethics not even a pipe dream but a pipe nightmare.

But…

We in fact do have some ethical expectations for people who say things. We expect you not to lie (without good cause), to let us know if you know you’re unreasonably biased (e.g., “Of course, that company does pay my salary” or “But, I was married to her for six years, so maybe that’s biased me”), and be capable of responding to a well-intentioned question without socking us in the nose. We don’t need a Code of Good Talking to formalize that. Rather, those are the conditions that enable us to converse in the first place.

There are some facts about blogs that pertain pretty generally, and those facts — features of the landscape, if you prefer — give rise to what I think are some reasonable ethical expectations. For example:

Fact Ethical rule of thumb
Blog posts are persistent Correct errors because erroneous posts may be around for many years.
Blog posts get linked to by others When you change a post, indicate that you have done so to prevent posts linked to it from becoming incomprehensible.
Posts may be read by people who don’t know who you are Unless there is some reason not to, provide some contextual information about who you are, or who your pseudonym is.
Someone may find a single post via a link and have no further context Be transparent about relationships that may influence you, perhaps by providing a persistent link to a disclosure statement of some sort.
The common ground between the author and commenters may be unknown Respond in a way that tries to find the common ground rather than assuming there is none.

Nothing too surprising in this list of rules of thumb, of course. It’s the tie back to facts that interests me. Is doesn’t imply Ought, but Is whips Ought into condition.

[Tags: blogging ethics]

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Categories: blogs Tagged with: blogs Date: January 30th, 2006 dw

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