The bloggers who write the posts at the White House blog now are putting their names on their posts. I think this is a terrific move.

As I posted a couple of weeks ago, my interest isn’t in accountability. On the contrary. Usually, we think that along the Continuum of Responsibility, putting your name to something will push you toward the Staying In Line side, while being anonymous lets you run toward the Recklessness goal post. But, it doesn’t always work that way. At a site like WhiteHouse.gov, the anonymity of bloggers reinforced the notion that the blog is a faceless voice of authority, with an adjoining door to the Office of Press Releases. I’m hoping that now that the bloggers are signing their posts, they will feel free-er to speak in their own voices, and present shades of view that are a bit more off-angle, and thus more interesting than the Official View. That’s already been true of the posts of the guest bloggers on the site. Now I hope the official bloggers will feel ok about occasionally saying “OMG!!!! I CAN’T BELIEVE I’M IN THE WHITE HOUSE!!!!!!” except maybe a little more constructively and definitely with the caps only implied.

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The Friday post at Whitehouse.gov is a little livelier — a little more voice, a little more air. Heck, it’s even got a broken link! (The link to the Energy-Housing partnership is a bridge to nowhere.) The post points to an OMB post that I thought was terrific, explaining and defending the reduction in charitable deductions for the 5% wealthiest Americans. It features a photo of Gaza (promoting State’s question of the week) that isn’t all about happy Israelis and holding hands with happy Gazans. (THat’s why we have Photoshop, people.) And the post points to the ever-lively TSA blog, one of the voicier government blogs around.

The next step I’d take if President Obama made me Blog Czar — I keep writing to him and asking! — is having the people who actually write the blog sign their posts. Baby steps, but that’s how you learn to walk. Next, no press releases! Then, invite in a sequence of non-WH bloggers to blog for a week at a time. Eventually, carefully open up the comments. Then start a flame war with, say, the Belgians, and we will have arrived.

[Tags: whitehouse blogging obama egov e-gov ]

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