December 2, 2003
Dean’s MoveOn-ish Movement
The Boston Globe today has an article (the link will break tomorrow) about the Dean campaign’s plan to ask its supporters MoveOn-ishly to raise money to support Democratic Congresspeople running in tightly contested elections. There are three obvious motivations for this: To take back Congress, to do favors for some Congresspeople who can return the favor, and to rebuild the Democratic base.
That last one is the kicker. This campaign from the beginning has felt more like a movement than like a campaign (to paraphrase Natasha C). Given the zealotry of the supporters, it’s even more surprising that the campaign has succeeded by not focusing obsessively on the guy at the top of the pyramid. Now, by turning the energies of supporters towards Congressional candidates, the Dean campaign is building a base for actions beyond the elections.
I don’t know of a campaign that has so successfully integrated vision, innovation and hardball pragmatics.