June 16, 2009
Intimacy defined
As Cluetrain’s 10th Anniversary Edition launches, it seems appropriate to note that today I received a notice that the Australian Central Credit Union is now using Consona customer relationship management solutions to overcome its fear of intimacy:
Today, member intimacy is now a core component of ACCU’s competitive advantage, and the Consona CRM solution allows ACCU to:
View members’ holdings and interactions across all channels of the organization at a glance;
Easily locate or compose customized documents and correspondence in order to respond to an enquiry or provide customer guidance;
Reduce and streamline manual and semi-manual work processes, enhancing productivity and providing a more effective audit trail functionality; and
Expand its business strategy to adopt an integrated advice model and link members to personalized products and services.
By the way, tonight Doc and I are going to be interviewed by Jonathan Zittrain about Cluetrain. You’re invited: 6pm, Austin Hall.
