April 16, 2009
Pew study on Net and politics
Pew Internet has a new report out about the role of the Internet in the recent presidential campaign. It confirms that more than half of us went online for info, and many of us were quite active. In fact, here’s one nugget from the report:
Due to demographic differences between the two parties, McCain voters were actually more likely than Obama voters to go online in the first place. However, online Obama supporters were generally more engaged in the online political process than online McCain supporters. Among internet users, Obama voters were more likely to share online political content with others, sign up for updates about the election, donate money to a candidate online, set up political news alerts and sign up online for volunteer activities related to the campaign. Online Obama voters were also out in front when it came to posting their own original political content online–26% of wired Obama voters did this, compared with 15% of online McCain supporters.
Lots of fodder for thought in this survey…