My office is right off the TV room, um, I mean the family room, and I have no door, so my children are aware of my presence throughout the day. I sometimes wonder what they think my worklife is like, based on what they see me do.

Apparently, worklife means clicking on a keyboard for 10-14 hours a day. There are occasional phone calls, but the ones my kids see tend to be the multi-hour gabfests when I get tired of checking my email and wander around the house in shorts and a headset…

More over at Worthwhile…

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Kevin Salwen points to Starbucks’ report on how corporately responsible it is. And, while I certainly would rather work for a company that cares enough to issue such a report than the egregiously selfish ad agency Kevin points to, the Starbucks report does raise a question: Who do you trust any more?

So, Starbucks does up a lovely color brochure explaining just how good a world citizen it is. Kudos for at least pretending to care. But how much of the report is BS? …

Continued at Worthwhile…

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I spent yesterday consulting with a company whose salesforce is having trouble explaining exactly what its software does, a common problem with enterprise applications since software tends towards functionality sprawl in ways that, say, refrigerators and asphalt don’t. Not to mention that this company’s software is genuinely innovative.

The company’s impulse is to address this need in the usual way: Build a PowerPoint “deck” (sorry, “deck” instead of “slide set” still sounds unnatural to me) with the sort of corporate overview appropriate for an industry analyst. But, the deck a salesperson needs is, of course, quite different. The rep isn’t there to explain what the company is. She’s there because

…Continued over at Worthwhile Magazine’s blog

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