I’m in Amsterdam for The Next Web conference, along with a number of other Americans. And we all can’t understand why Amsterdam is so often treated as a second-tier city for Americans visiting Europe. London, Paris, and Rome make it into the top tier. Amsterdam is to often an “if-we-have-time” city. Ridiculous.

Part of it is perhaps due to Amsterdam’s reputation for drugs and hookers. To this day if I say that I’m going to Amsterdam, people make the puffing on a joint gesture and grin. Now that it’s cheaper just to fly to Denver, maybe we’ll be spared the implication that Amsterdam’s main attraction is the opportunity to smoke weed. I smell more pot being smoked in Cambridge, Mass. than I do in Amsterdam.

There are many cities I love, but there is none I more look forward to visiting than Amsterdam.

It is physically a gorgeous city. Every corner there’s another sight you never want to forget.

It is big but walkable.

The museums are amazing. I spent a couple of hours in the Rijks Museum this afternoon and I’ll come back the next time I’m here and the time after that. If you love Van Gogh or Rembrandt or …

But mainly there are the Dutch. They are great to do business with because they’re straightforward and rational. And they’re great to hang out with because they’re warm, funny, and a little bit crazy.

Then there’s the food. Well, let’s move on.

If you ask me for recommendations for cities to visit in Europe, Amsterdam will be in the topmost cluster without a doubt.

Note: Today is King’s Day. The entire population is out on the streets, wearing orange, eating various fried foods, drinking beer, and enjoying being together. (I did all of those things except for the beer.) We don’t have days like this in America. And altough it’s not exactly my idea of fun, it’s fun watching the Dutch have fun.

[6:30pm: The street festival has turned into an all-city frat party. That’s a lot of drunken people.]

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I love Amsterdam so much. I know the residents have their complaints — including that tourists love it too much — but it is such a physically beautiful city, and so full of life. So, I’m very happy to have 2 days here between jobs.

Over the past 1.5 days, I have done nothing but walk, so long as you include walking through museums as walking.

My first walk brought me to the Van Gogh museum first, but on a Saturday afternoon the line stretched down the block, so I went to the Rijksmuseum instead. This is, of course, the grand museum of Amsterdam, but it has reduced and concentrated its exhibitions while it undergoes what feels like 30 years of renovation. Your €14 gets you into about a dozen rooms of works by Dutch masters. Despite the intensity of the art, and the fact that I generally get tired after about a dozen rooms in a museum, it felt a bit small.

Still, there are many stunners there. I am a sucker for Rembrandt, so I was happy. In fact, I’ve found that I’m gotten more and more awestruck by painting as I’ve gotten older. I think that’s due in part to my not feeling shallow for being moved by technique. I used to think that admiring a painter’s technique is like admiring a violinist because she plays real fast. Glenn Gould’s Goldberg Variations awakened me to Bach (re-awakened me, perhaps) which I grew to love both for Bach’s moving outside of the form to express himself and for Gould’s ability to do the same because of his unbelievable virtuosity. These notes, so difficult to conceive together, so impossible to play that way! I’ve come to think that technique is not a trick played on art. (Open Source Goldberg Variations here.)

And Rembrandt’s technique is so stunning. I am one of those guys who peers up close and then steps back and then steps forward again. (Yes, I try to stay out of people’s way.) I like to see how it looked to the artist and how the artist had to imagine how it would look to the viewer. I spent a good amount of time in the Rijksmuseum in front of Rembrandt’s portrait of Maria Trip admiring how he painted the lace and the dozens of pearls. He does pearls so well! But then I’d step back to see that slightly uncomfortable face. Is she someone who struggles with trying to look natural, or does she just not have a lot of naturalness to express? And then: How the hell did he paint that?

I was surprised to find myself spending a long time in front of the Wedding portrait of Isaac Massa and Beatrix von der Laen. It’s by Frans Hals, an artist I usually don’t respond to. But I was pretty much overcome by it. The newlyweds are relaxing in front of some treees and bushes, with the formal building and fountain in the distance. She’s got her arm on his shoulder and he’s leaning back with one hand in his shirt (symbolizing fidelity, the notes say). They are so clearly in love, yet still two distinct people. And of the two, she’s got the clearest view of the situation — and the situation is going to be full of happy mischief.

(Thank you, Rijksmuseum, for posting the paintings online.)

I then went to Rembrandt’s House. I was there with my family 10-15 years ago when it was undergoing renovation, and I was a little disappointed in how it came out. The first time I was there, in the 1970s, I remember having a strong sense of the size of the house. The renovation removes the sense of the house’s original boundaries, although the stairs remain damn narrow. For 10€ you can see the reconstructed kitchen (which is interesting in a diorama sort of way), demonstrations of how he printed etchings and how he mixed paint, lots of contemporary paintings, and a room full of his exquisite, tiny etchings.

This morning I went back to the Van Gogh museum. It opens at 10am on Sundays, and by 10:30am there was already a short line. The entrance fee is 14€. I have to say that I was a little disappointed, although it was still well worth the visit. Most of the iconic Van Gogh’s are in other collections, although you’ll certainly find some here. I’d guess that about half of the pictures are not by Van Gogh; some provide interesting context (the precursors section was helpful) and some are in special exhibits that don’t have too much to do with Van Gogh; the current exhibit is on the Symbolists, which the museum interprets quite broadly.

There are some very early drawings and paintings where you see Van Gogh mastering technique the way a future master would. And I enjoyed as well the Parisian paintings, from before Van Gogh left for Arles. There’s a painting that is composed like a Dutch landscape, except the earth-based portion is of Paris rendered almost like the undergrowth he was painting towards the end of his sanity.

There are fewer in the familiar Starry Night style where you wonder what the hell drug he was on, but that’s ok with me since I tend to prefer the ones where the brushstroke reveal more about the subject than about Van Gogh’s subjective state. And there are some gorgeous ones. As seems especially the case with Van Gogh, the reproductions can utterly suppress the beauty of the originals, so I was startled to see how rich the sky is in The Yellow House. It gives such a sense of a small yellow building sitting in an infinitely deep universe. (My idiosyncratic reaction was: Heidegger was right, at least for this painting: Earth and world, gods and mortals, all at their intersection.) (Thank you. Van Gogh Museum, for not only posting your paintings, but letting us zoom in on them.)

Some of the non-Van Gogh works are also pretty great. I loved a Monet vista of Monaco from a turn in the road, and a hilarious Mondrian sun-over-the-sea painting that the legend says he intended not to be ridiculous but to capture some Theosophical truth.

Anyway, it was well worth going to. But do try to find a time when it isn’t jam-packed; it was often hard to get to see the paintings instead of the backs of the heads of other visitors.

Damn tourists!

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