January 16, 2003
Branding Us
Subscribers to AT&T broadband are having their email addresses switched for the third time in a year. Now they’ll be [email protected].
My guess is that there is no technical reason why the domain names are being switched. Rather, Comcast is using its customers as vehicles for its “brand. This is the clearest example I’ve seen of the confluence of the marketing and cattle farmer’s sense of “branding.”