November 7, 2015
Fair use and the Google Books decision
Ting.com has posted my brief-ish article on why the decision that Google Books doesn’t violate copyright is a big win for us all.
November 7, 2015
Ting.com has posted my brief-ish article on why the decision that Google Books doesn’t violate copyright is a big win for us all.
November 6, 2015
Here’s the TL;DR (also known as a well-written lead paragraph, by Scott Jaschik):
All six editors and all 31 editorial board members of Lingua, one of the top journals in linguistics, last week resigned to protest Elsevier’s policies on pricing and its refusal to convert the journal to an open-access publication that would be free online. As soon as January, when the departing editors’ noncompete contracts expire, they plan to start a new open-access journal to be called Glossa.
The article tries to explain how much it costs for a library to subscribe, but that’s not fully possible because Elsevier’s pricing structure pretty much requires libraries to buy inconsistently-priced “bundles.”
Elsevier has responded in a way that is likely to make no one happy, not even Elsevier.
Imagine a world in which the works of scholars are available to anyone who is interested. What a concept! A hearty thank you to the board of Lingua.
The tireless Peter Suber has a list of similar “Declarations of Independence” by journals.
The Emerson Engagement Lab (of which I am a fan) is having me in for a talk that is apparently open to the public on Monday at 2pm. I’m talking to Paul Mihailidis‘ course in Emerson’s Greene Theater about whether and how we’ve managed to let the Internet become just yet another mass medium or possible the Worst. Mass Medium. Ever. I’ll be talking about why my aging cohort had such high hopes for the Net, how well the Argument from Architecture has held up, and why I am not quite as depressed as most of my friends.
This is an odd talk in part because I’m not using slides or notes. That changes things. For the better? Well, there are reasons why people use slides and why people like me, who only have three remaining neurons devoted to memory, use notes.
Has anyone seen my keys?
Meanwhile, I’m looking forward to talking with Penn State’s Center for Humanities and Information this afternoon. I’m giving a talk about our changing ideas about how the future works, but I believe there will be lots of time for conversation.
October 31, 2015
Just in case you’ve confused the Internet with the entities that bring us access to the Internet or with the machines that instantiate the Internet, here’s an actual goddamn definition:
RESOLUTION:
“The Federal Networking Council (FNC) agrees that the following language reflects our definition of the term “Internet”.
“Internet” refers to the global information system that —
(i) is logically linked together by a globally unique address space based on the Internet Protocol (IP) or its subsequent extensions/follow-ons;
(ii) is able to support communications using the Transmission Control Protocol/Internet Protocol (TCP/IP) suite or its subsequent extensions/follow-ons, and/or other IP-compatible protocols; and
(iii) provides, uses or makes accessible, either publicly or privately, high level services layered on the communications and related infrastructure described herein.”
This is from a 1995 report by The Federal Networking Council, which is too old even for the Wayback Machine. According to Wikipdia, the FNC was “was chartered by the US National Science and Technology Council’s Committee on Computing, Information and Communications (CCIC) to act as a forum for networking collaborations among US federal agencies…” It was dissolved in 1997. But its words are still good.
More than good. The definition quote above comes recommended by a coupla guys who know something about the topic: Robert E. Kahn and Vinton G. Cerf. In their classic article, What is the Internet?, they refer to it as follows:
The authors believe the best definition currently in existence is that approved by the Federal Networking Council in 1995, http://www.fnc.gov and which is reproduced in the footnote below [xv] for ready reference.
Keep it ready for reference the next time an access provider complains about regulations as if the access providers are or own the Internet. The Internet is bigger than that. And deeper. And ours.
October 28, 2015
At Digital Trends I take another look at a question that is now gaining some currency: How should autonomous cars be programmed when all the choices are bad and someone has to die in order to maximize the number of lives that are saved?
The question gets knottier the more you look at it. In two regards especially:
First, it makes sense to look at this through a utilitarian lens, but when you do, you have to be open to the possibility that it’s morally better to kill a 64 year old who’s at the end of his productive career (hey, don’t look at me that way!) vs. a young parent, or a promising scientist or musician. We consider age and health when doing triage for organ replacements. Should our cars do it for us when deciding who dies?
Second, the real question is who gets to decide this? The developers at Google who are programming the cars? And suppose the Google software disagrees with the prioritization of the Tesla self-driving cars? Who wins? Or, do we want to have a cross-manufacturer agreement about whose life to sacrifice if someone has to die in an accident? A global agreement about the value of lives?
Yeah, sure. What could go wrong with that? /s
I’m at the International Conference on University Libraries (Conferencia Internacional sobre Bibliotecas Universitarias) in Mexico City.
NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people. |
I am often relying on simultaneous translators, so the following is extra-specially unreliable.
Lynn Rudasill, U of Illinois at Urbana-Champaign
The process of traditional Business-Based Strategic planning
Define the mission
Establish measurable goals
Implements strategies for those goals
Align resources to support these efforts
Employ the strategy as a large, iterative formalized process
The IFLA Trend Report reports on regional trends. It was developed by info people, not librarians. It reports on five trends
Increasing access to info
Online education
Privacy and data protection
Hyper-connected societies
New societies
Another report worth reading: The ALA Center for the Future of the Library Trends.
Her favorite: The Horizon Report series. The reports lay out timelines. The recent one has some topics shared between Higher Ed and Academic Libraries, including maker spaces.
These reports make clear the problems for strategic planning: “”We are no longer hierarchically based. We are networks.””“We are no longer hierarchically based. We are networks.” Not top down.
So we have to move from strategic plans (static, hierarchical) to strategic planning (dynamic, networked). Alternatives:
Strategic Framework: Identifies service objectives and their populations. Locates services that are no longer useful.
Grassroots Strategic Planning: Open engagement by all employees, often beginning with an all-=staff retreat. Ideas are broadly solicited, often anonymously. All ideas a discussed equally. There are brainstorming sessions. Decisions are made by buy-in from all quarters.
SOAR (was SWOT): Strengths, opportunities, aspirations, and results. It’s an “appreciative inquiry to focus on best possible future.” It’s a much more positive approach.
Agile planning and scrum development: Flexible leadership, and overall leader and facilitator. Crosstraining. Teams focus on specific goals. The product owner is responsible for the final result.
[I missed the beginning. Sorry.] She thinks it important that research labs accept the ethical dimensions of what they’re doing. She quotes a tweet from @JGrobelny: “Libraries need to protect the culture of learning, not just its resources.” We have not done a good job measuring the impact of our work. What’s more important, our resources or our competencies? Even the distinction between hard and soft skills is suspect.
Ranganathan’s 5th Law of Library Science: “The Library is a Growing Organism.” We shouldn’t be surprised that libraries are changing. She cites Michael Gorman’s 1998 update of this.
We should pay attention to the growing number of Open Access scientific journals. This is crucial for libraries.
We need to be learning the lessons of Web 2.0. There is a profound change in the role of the social, in power relations. We need a broad view of what is happening.
The rise of VUCA: Volatility uncertainity, complexity, and ambiguity. We should match it with Vision, Understanding, Clarity, and Agility. We need to pay attention to those who we have written off or marginalized.
We should be doing more with predictive analysis to help our users. We need support from our institutions for this. For example, theDASH repository at Harvard (Digital Access to Scholarship at Harvard). [Yay!] And “why aren’t we creating our own courses?”why aren’t we creating our own courses? We should be organizing info organiccally, with a virtuous circle of data, information and knowledge.
We live in amazing, amazing times. If we can join in the cycle of the generation of knowledge, we will succeed: user centered, open to society, and library-based…that’s how we create communities and networks of knowledge.
What do we do with information? Technologies of information set the emphasis. [Translation is fading out] Digital natives won’t be able to make sense of information unless we teach them the key competencies. The solutions are not technological. You can’t just hand out iPads.
We have to be mindful of our discourse. We get distracted by shiny tech. We have evolved from manuscripts constrained to the elite. But now with digital objects–not just digital books–there can be mass production of interconnected info, used by prosumers, some of whom may be kids coming up with worthy contributions. How do we assess all of these resources? That’s a major challenge for libraries.
But we’re learning. Bloom’s taxonomy is transforming into verbs: record, understand, apply, analyze, evaluate, create. Now the last step of learning is to create. If I’m not creating, I’m not fully learning. A library that does not understand this will turn into a museum or a warehouse. Creation and collaboration the keywords of our time. Our use of library space should reflect this.
We need to move from:
individual to collective
Consumer to producuer
Resources to rpocessors
Institutional to “out-stitution” [does not translate well]
Scott is Yale University Librarian Emeritus. His topic is “Library as Learning Space.”
He says there have been leitmotifs today, including the librarians ought to act more as educators. Librarians tell him that they want to build a space for learning, but then can’t say what they want to go on in the space. Scott is going to talk about what learning is.
Libraries have recently faced two revolutions. First, the self-empowerment revolution brought about by the presence of Internet browser. Second, pedagogical changes from the Sage on the Stage to a Guy on the Side. This changes the relationship between learner and teacher, and between novice and expert.
As a consequence of the first much of the print collection has disappeared from prime library space. Because of the second traditional services–reference services–are vanishing. Scott will focus on the second.
Two concepts help understand the revolution in learning. First, from learning about to learning to be. E.g., away “from learning facts of science and toward learning to think like a scientist.”from learning facts of science and toward learning to think like a scientist. Second, learning as a perpetual process of becoming.
We should think of ourselves first as educators. That will help us decide how to shape library space. “We must focus most fundamentally on the voluntary relationship between expert and novice, teacher and learner.”
The first question is: Who owns the learning space of libraries? Second: How do we shape the experience of becoming.
Wh owns library space? “Almost everyone on campus feels ownership. Yet we typically treat students as guests or visitors.”Almost everyone on campus feels ownership. Yet we typically treat students as guests or visitors. We’ve started creating student-owned commons, especially in science buildings. Students own their tutoring space as they occupy it.
“How does our presence shape our relationship with students?” Reference desks announce a relationship in which one person owns the desk and has authoritative knowledge. The desk also is designed for queueing. “”So designed, service desks reinforce a transactional, consumerist vision of what we do.””“So designed, service desks reinforce a transactional, consumerist vision of what we do.” We’ve tried re-designing them, but we rarely think about how we can present ourselves to learners, establish a relationship with them, without using the desk to define who we are and how we work.
Tutoring staff typically do not see themselves as Sages on Stages. This determines how they shape their tutoring spaces, which sends a distinct message to learners that is quite different from that of the typical library space. Librarians think of themselves as learning coaches, but the spaces and services send a very different message. That helps librarians sense of themselves as professionals, but does not engage in the new forms of learning.
To become educators, we have to rethink our presence in library space. Presence involves issues of ownership and pedagogy. Librarians understand themselves primarily in terms of learning and not service delivery. The goal is for us to be in learning spaces without dominating them. Presence in learning is the single most important issue in planning spaces.
Q&A
Q: Libraries are filled with people doing low-quality learning, sitting quietly. But we have spaces that can accommodate more engaged, embodied learning.
Q: What traits must a librarian have to become an educator in this learning speaes?
Scott: The librarian should shift his/her sense of primarily focus from the student to the faculty because that scales better. Mopping up after a bad teacher is not as effective as working with the teacher. “Librarians ought to have their offices with the educators in their disciplines.”Librarians ought to have their offices with the educators in their disciplines. The library building should not be their home.
Q: All organizations ought to have strategic planning.
Lynn: Sometimes we only the measure the things that are easy to measure. We don’t go beyond log analysis to see what the students are learning. Also our planning, we tend to be driven by the advances of techology. But why aren’t we driving technology instead of allowing it to drive us?
Lourdes: We’re moving to new processes but haven’t established ways to measure. Now we can automate much of the measurement. But we also need to carry out qualitative studies. But we also have to ask what we’re going to do with the data. We have done many studies but we do nothing with them. We don’t go to the Dean and ask for backing for new programs.
Q: I agree with Lourdes that the library ought to be seen as a lab. We have to adapt.
I’m at The 13th annual International Conference of University Libraries (Conferencia Internacional sobre Bibliotecas Universitarias) at the Autonomous University of Mexico in Mexico City.
NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people. |
I keynoted, and now there is a panel discussion, led by Dr. Saul Hiram Souto of the Universidad de Monterrey.
Mariel Alvarado
The first speaker, Mariel Alvarado, is from Pontificia Universidad Catolica de Chile.. [I’m listening to a simultaneous translation, so I will get more wrong than usual. Her topic: “Reinventing the Library: Technology as a Catalyst.”
Human capital is the most important factor for the success of any organization. “Our users often are ahead of us in technology. ”Our users often are ahead of us in technology. Librarians must become better at this, understanding the available tools. We need pedagogical dexterity: educators + librarians. Three steps: 1. Investigate what’s happening and how our users are operating. 2. Develop solutions. 3. Innovate differentiated services suiting our culture’s needs.
Librarians need to be at the heart of education. They need to be teaching media literacy. They need to be going where the students are so they can consult with librarians at any time. Mariel’s group is building online scheduling of meeting with libraries. Help students decide which journals to publish in. Rural students need to learn how to use the Web to search the university library.
Look at user needs to design services. Her library uses a well-developed methodology that runs from user interviews through wireframes and usability tests of prototypes.
The library is more than books. We should reinvent our spaces, from social spaces to high-tech knowledge commons. Also: exhibitions. But we also need “libraries everywhere.” Libraries can be parts of conferences by being given a small space.
Worldwide trends: Libraries should become part of the syllabus; teach students about the use of libraries. Students need to learn how to use digital information. Libraries also need more competencies because of all the new tools. But libraries also have to radically change. We have to increase attention on data management. We have to better understand and promote Open Access. We should help our students to be creative and innovate in “micro-spaces,” i.e., spaces dedicated to particular topics.
Libraries need to show their influence on their community. Publishing is expensive, leading to more emphasis on Open Access. “Let’s make sure we’re part of this technology.” There’s a decreasing demand for traditional library services. “We need to be involved in the semantic web, linked data, not just the old cataloging.”We need to be involved in the semantic web, linked data, not just the old cataloging.
We have to be respectful of copyright and not facilitate theft. We should help control plagiarism. We need institutional archives that have copies of the publications of all of our faculty.
We need to support accessibility.
How do we measure use? We generate lots of data, which allows us to be strategic, looking for patterns of use. We can do predictive analytics. [She goes through some analytics with charts that I cannot capture.]
Ferndando Ariel Lopez
Fernando is an Argentina scientist and educator. Techno @fernando__lopez.
Where are we in the economic, social, and cultural changes occurring now? The way knowledge, culture, and science are created, distributed, and consumed is changing. Many more of you have seen a movie on the Internet recently than in a theater [as evidenced by a show of hands]. We are sending msgs on WhatsAPP rather than ringing a doorbell.
The adoption rates are accelerating. It took radio 38 years to reach a million users. It took the iPad 80 days. It’s all converging on mobile. In Mexico, the 15-24 year kids are the most connected online: 31%.
Fernando points to evidence of the size of the Net. Lots of YouTubes and Facebook posts every minute. Plus the Internet of Things. But there are privacy implications.
We should be training not on TIC but TAC and TEP [couldn’t read them on the slide]. These technologies empower people.
How to share?“ Identify, normalize, render visible the knowledge that our universities are producing.” Identify, normalize, render visible the knowledge that our universities are producing. Fernando covers the the concept of openness, which he sees as a cultural change. Open Source. Open Hardware. Open Education. Open Data. Open Science. (We just had the 8th worldwide Open Access Week, he reminds us.)
He goes through categories of tools for each.
Presence on social networks is very important. That’s where our users are. We should create Facebook fan pages for our libraries, and we can put our search engines there.
Three sites to know about:
David Schumaker
David Schumaker is at the Catholic University of America. His topic: “The Management of Knowledge Work and Innovation.” “There is a human element that must be present,” which is his focus.
Thesis:
Library services have changed
The roles and skills of library staff are changing
Library management practices must change
Four mgt changes:
Library service positions must be re-defined.
We need new supervisory practices, based on Peter Drucker‘s ideas.
Library assessment must focus on measures of impact and value.
He introduces Christensen’s theory of disruption. Library services has been disrupted by the Net and Web. Libraries are adopting new, higher-value services where the disruptors are not competing.
Some data: In academic libraries, initial circulation is down 44% since 1991 and reference questions are down 69% (source: Association of Research Libraries). These numbers only collapsed around the year 2000, coinciding with the increased use of the Net. “This is classic disruption.” Many librarians resisted and disdained this, but the Net become the first resort for many users.
But the number of attendees at group presentations held by the library has gone up 144%, while the number of those presentations grew 81%. Presumably, many of these were teaching info literacy.
1. “Library service positions must be redefined.” The demand for traditional ref questions is down. “The predominant questions are now directional and technical.” Libraries need to staff up with people who are excellent instructors.
2. “Library knowledge workers ‘cannot be supervised closely or in detail. They can only be helped.'” (Drucker) Effective instruction adopts multiple learning styles. The best instructor is not delivered as a one-shot lecture. Librarians have to establish strong relationships with instructors. Librarians will increasingly work in cross-organizational roles. “How do we manage staff who largely work outside of the library, engaged in knowledge work not measured by our traditional measures?”How do we manage staff who largely work outside of the library, engaged in knowledge work not measured by our traditional measures? Drucker says that managers have to become facilitators.
3. “Library managers must become relationship managers.” Library managers have to establish collaborative relationships with their counterparts in the university.
4. “Library assessment must focus on measures of impact and value.” The old measures measured collection size, budgets, activity counts, etc. New measures: Anecdotes of library contributions to teaching and research, and the impact of info literacy instruction on student success.
Q&A
Q: Should libraries set aside a budget for these changes?
Fernando: That’s always a good idea. But the technology I mentioned is free, although there are training courses. But in my experience, money is not the limiting factor.
Q: How can professional libraries foster a culture of critical thinking about the new tools, e.g., social networks, Google, etc.? Often these companies are not neutral.
David: First we have to be critical thinkers. The rise of new technologies has shaken some of the traditional assumptions of many librarians about, for example, the quality of research. RetractionWatch.com allows scholars to become aware of flaws found in scholarly published papers. That kind of capability has upset the traditional mindset of librarians that if it was published in a reputable scholarly journal, it must be ok. “The meaning of critical thinking has changed because of the new tech.”The meaning of critical thinking has changed because of the new tech. Librarians should be leaders in understanding the implications of this. Only then will we be in a position to lead.
Mariel: We need three things: 1. When deciding about tech, we have to ask: what is the goal? 2. What are the alternatives? Open Access, Open Data offer free services. 3. What is our budget?
Fernando: There has to be state policy about technological independent. E.g., some countries mandate the use of open source software, and that Google et al. must keep a copy of their data in the country. Librarians must focus on training people on technological literacy. Also, the young have a poor sense of privacy. They should know that they should keep a copy of their social network data.
Q: [Didn’t get it]
Mariel: Tech is moving to the cloud, which is more convenient. ILS’ will not be eliminated in the short term. In the long term they will be assimilated into other services.
Saul: Library catalogs are no longer the trustworthy source for journal titles that we hold. When I saw what the new discovery services will do, I said that they’ll take our jobs. A lot of what we do will be redundant. Obviously there are other factors in play. Libraries are a compulsory part of universities. We have to take these changes on.
October 26, 2015
Sarah Crane, Dir., Federal Citizen Information Center, GSA., is going to talk about USA.gov. “In a world where everyone can search and has apps, is a web portal relevant?,” she asks.
NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people. |
When the US web portal (first.gov [archival copy]) was launched in 2000, it had an important role in aggregating and centralizing content. Now people arrive through search.
USA.gov is a platform that offers a full suite of bilingual products, built around a single structured API: information, contacts, social media, etc. All is built around a single API. The presentation layer is independent of the content. Thanks to the API, all the different outputs use the same consistent content.
It’s designed to integrate with other agency content. In fact, they don’t want to be writing any of the content; it should come from other agencies. Also, it’s built to so its modules and content can be reused. And it’s built to scale. It can support expansion or consolidation. E.g., if an initiative loses steam, its content can be pulled in and be kept available.
How people use govt services: They look online, they ask their friends, and they expect it to be easy. People are surprised when it’s complex. Some people prefer in-person help.
So, how does the portal remain relevant?
Customer experience is a core tenant. They recently launched a Customer Experience division. Constant measurement of performance. Fixing what doesn’t work. Clear lines of reporting up to the senior management. The lines of reporting also reach all the way to the devs.
Last year they re-did their personas, based on four different behaviors: 1. Someone who knows exactly what s/he’s looking for. 2. Someone has a general idea, but not informed enough to search. 3. Someone wants to complete a transaction. 4. Someone who wants to contact an elected official. They analyzed the experiences, and did “journey maps”: how someone gets to what she wants. These journeys often include travels into other agencies, which they also mapped.
What’s next for them now that info is cheap and easy to find? Sarah likes Mint.com‘s model:
For further info, see Blog.USA.gov, and USA.gov/Explore
Q&A
Q: [me] Are people building on top of your API?
A: Some aspects, yes. Heavily used: the A-Z agency index – the only complete listing of every agency and their contact info. There’s a submission to build a machine-readable org chart of the govt that will build on top of our platform. [OMG! That would be incredible! And what is happening to me that I’m excited about a machine-readable org chart?]
Also if you use bit.ly to shorten a gov’t url, it creates one.usa.gov which you can use to track twitter activity, etc.
Certain aspects of the API are being used heavily, primarily the ones that show a larger perspective.
Q: Won’t people find personal notifications from the govt creepy, even though they like it when it’s Mint or Amazon?
A: The band-aid solution is to make it opt-in. Also being transparent about the data, where it’s stored, etc. This can never be mandatory. The UK’s e-verify effort aims at making the top 20 services digital through a single ID. We’d have to study that carefully We’d have to engage with the privacy groups (eg., EPIC) early on.
Q: Suppose it was a hybrid of automated and manual? E.g., I tell the site I’m turning 62 and then it gives me the relevant info, as opposed to it noting from its data that I’m turning 62.
Q: We’re losing some of the personal contact. And who are you leaving behind?
A: Yes, some people want to talk in person. Our agency actually started in 1972 supplying human-staffed kiosks where people could ask questions. Zappos is a model: You can shop fully online, but people call their customer service because it’s so much fun. We’re thinking about prompting people if they want to chat with a live person.
The earliest adopters are likely to be the millennials, and they’re not the ones who need the services generally. But they talk with their parents.
>
I briefly interviewed Sarah afterwards. Among other things, I learned:
The platform was launched in July
They are finding awesome benefits to the API approach as an internal architecture: consistent and efficiently-created content deployed across multiple sites and devices; freedom to innovate at both the front and back end; a far more resilient system that will allow them to swap in a new CMS with barely a hiccup.
I mentioned NPR’s experience with moving to an API architecture, and she jumped in with COPE (create once, publish everywhere) and has been talking with Dan Jacobson, among others. (I wrote about that here.)
She’s certainly aware of the “government as platform” approach, but says that that phrase and model is more direclty influential over at 18F
Sarah is awesome.
Sarah Crane, Dir., Federal Citizen Information Center, GSA., is going to talk about USA.gov. “In a world where everyone can search and has apps, is a web portal relevant?,” she asks.
NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people. |
When the US web portal (first.gov [archival copy]) was launched in 2000, it had an important role in aggregating and centralizing content. Now people arrive through search.
USA.gov is a platform that offers a full suite of bilingual products, built around a single structured API: information, contacts, social media, etc. All is built around a single API. The presentation layer is independent of the content. Thanks to the API, all the different outputs use the same consistent content.
It’s designed to integrate with other agency content. In fact, they don’t want to be writing any of the content; it should come from other agencies. Also, it’s built to so its modules and content can be reused. And it’s built to scale. It can support expansion or consolidation. E.g., if an initiative loses steam, its content can be pulled in and be kept available.
How people use govt services: They look online, they ask their friends, and they expect it to be easy. People are surprised when it’s complex. Some people prefer in-person help.
So, how does the portal remain relevant?
Customer experience is a core tenant. They recently launched a Customer Experience division. Constant measurement of performance. Fixing what doesn’t work. Clear lines of reporting up to the senior management. The lines of reporting also reach all the way to the devs.
Last year they re-did their personas, based on four different behaviors: 1. Someone who knows exactly what s/he’s looking for. 2. Someone has a general idea, but not informed enough to search. 3. Someone wants to complete a transaction. 4. Someone who wants to contact an elected official. They analyzed the experiences, and did “journey maps”: how someone gets to what she wants. These journeys often include travels into other agencies, which they also mapped.
What’s next for them now that info is cheap and easy to find? Sarah likes Mint.com‘s model:
Aggregated, personalized content collected from multiple agencies.
Pre-emptive service – alert, etc.
Relevant updates as you are in the task.
See Blog.USA.gov, and USA.gov/Explore
Q&A
Q: [me] Are people building on top of your API?
A: Some aspects, yes. Heavily used: the A-Z agency index – the only complete listing of every agency and their contact info. There’s a submission to build a machine-readable org chart of the govt that will build on top of our platform. [OMG! That would be incredible! And what is happening to me that I’m excited about a machine-readable org chart?]
Also if you use bit.ly to shorten a gov’t url, it creates one.usa.gov which you can use to track twitter activity, etc.
Certain aspects of the API are being used heavily, primarily the ones that show a larger perspective.
Q: Won’t people find personal notifications from the govt creepy, even though they like it when it’s Mint or Amazon?
A: The band-aid solution is to make it opt-in. Also being transparent about the data, where it’s stored, etc. This can never be mandatory. The UK’s e-verify effort aims at making the top 20 services digital through a single ID. We’d have to study that carefully We’d have to engage with the privacy groups (eg., EPIC) early on.
Q: Suppose it was a hybrid of automated and manual? E.g., I tell the site I’m turning 62 and then it gives me the relevant info, as opposed to it noting from its data that I’m turning 62.
Q: We’re losing some of the personal contact. And who are you leaving behind?
A: Yes, some people want to talk in person. Our agency actually started in 1972 supplying human-staffed kiosks where people could ask questions. Zappos is a model: You can shop fully online, but people call their customer service because it’s so much fun. We’re thinking about prompting people if they want to chat with a live person.
The earliest adopters are likely to be the millennials, and they’re not the ones who need the services generally. But they talk with their parents.
I briefly interviewed Sarah afterwards. Among other things, I learned:
The platform was launched in July.
The platform software is open source.
They are finding awesome benefits to the API approach as an internal architecture: consistent and efficiently-created content deployed across multiple sites and devices; freedom to innovate at both the front and back end; a far more resilient system that will allow them to swap in a new CMS with barely a hiccup.
I mentioned NPR’s experience with moving to an API architecture, and she jumped in with COPE (create once, publish everywhere) and has been talking with Dan Jacobson, among others. (I wrote about that here.)
She’s certainly aware of the “government as platform” approach, but says that that phrase and model is more directly influential over at 18F
Sarah is awesome. The people in government service these days!
Brian Nordmann (Senior Advisor, Arms Control, Verification and Compliance at U.S. Department of State) begins with the standard disclaimer that he’s not speaking for the Dept. of State. And here’s mine:
NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people. |
Brian reminds us that “innovation” has become a tired term. There was a govt flurry to innovate, but no one said exactly what “innovation” means. The State Dept. built a structure so there could be quarterly reports on innovation. “If you want to guarantee that you don’t do anything innovative, create a structure for writing reports.” He says this was a shame because in the basement there was already the perfect place for innovation: The Foggy Bottom Cafe — Starbucks, ice cream parlor, etc.. Sect’y Colin Powell went down there every day because he knew in 45 minutes he’d get twenty-five innovative ideas. People sit there and share ideas. “This is how you get innovation done in the gov’t”: Give people the freedom to talk, and the freedom to fail.
A couple of years ago his group started doing public challenges. In the first one, they got 150 entries. They awarded $5K for ideas they would have had to pay hundreds of thousands of dollars for. But then the lawyers discovered they were doing this and wrote a EULA for the site — 28 pages, with buttons strewn throughout that you have to press. Twenty-seven people applied to that year’s challenge.
Brian’s job is simple: Get rid of all nuclear weapons in the world. His office’s job is to come up with ways to verify agreements. In the 1960s, the sensors were physically large: big, expensive, fragile, and now replacement parts don’t exist. A radar installation in the Aleutian Islands looking for nuclear missile launches uses vacuum tubes.
Now their challenge is to explore arms control in the information age. What can we learn from YouTube, Facebook, etc.? But the lawyers say that’s a privacy violation. So, instead they’re investigating the Internet of Things. People don’t mean the same thing by that phrase. Brian means by it: networks with sensors.
Are there things we can do to get the public involved in arms control? It’s a complex issue, but you can simplify it to: What can we do to rid the world of nuclear weapons. Brian holds up a small spectrometer that feeds into a laptop. It’s used to analyze water quality. Another instrument is a rolled-up piece of cardboard that attaches to your phone. And smartphones’ accelerometers can sense earthquakes…and nuclear explosions. They could alert agencies that they need to look at the explosion more closely.
Researchers in Hawaii bought 12 iPhone6’s to explore this, which tripped an alarm at Apple. Apple contacted the researchers. The researchers told Apple that their phones could be used as seismic detectors, and that the iPhone6 degraded that capability. The researchers are trying to broaden Apple’s sense that its phones can be used for more than app delivery.
For innovation, you want to talk to new people, not the same people all the time. By bringing in new people, you’ll get a lot of junk, but also some ideas worth exploring. Hobbyists and startups are generally better to talk with than large companies. Brian spoke with Tom Dolby, ex of MTV, who has a media lab at Johns Hopkins that is working with Baltimore youth. Brian works with a California group teaching Latino kids how to program. Imagine putting them together, along with people from around the world, and create a Teen Summit. Imagine they see what they have in common and what they do not.
Q: How are you communicating to device manufacturers that they are platforms for innovation?
A: People respond to a title that ends with “US Dept. of State.”