The GiveALink link-sharing site has posted two games thaty are actually research studies.

The first game is GiveALink Slider which the site says “is an interesting online tagging game in which you must annotate webpages with related tags and choose new webpages. You can accumulate points and win badges by accomplishing tasks and building links with other players.” They are giving iPods to the winners. It’s actually a study called “Social Annotations through Game Play” conducted by the Networks and Agents Network in the Center for Complex Networks and Systems Research of the Indiana University School of Informatics
Here’s the description of the second game:

Great Minds Think Alike is a word association game that lets users build semantic concept networks and explore similarity relations.

Players form a chain of semantically related words, which comes from the GiveALink knowledge base. Users can browse through nine different social media, e.g. Flickr and Youtube, and earn points.

Words are geo-tagged, which helps to analyze the geographical distribution of terms. Players can also connect with other players via Facebook as suggested by the game.

Data from the game is collected by GiveALink.org to make the game more fun, support other social tagging applications, and for study purposes.

No, I don’t actually understand how either game works, and I haven’t signed up for them because the first one is a study that I don’t want to commit to and the second requires an iPhone. But, the GiveALink service is interesting. It’s an open bookmark-sharing service that also feeds a research program. [Hat tip to Julianne Chatelain.]

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Brilliant. (Via Ethanz)

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Foursquare’s general manager, Evan Cohen, is giving a talk at the ILM conference I just spoke at.

He says there have been 381,000,000 check-ins so far. In every single country. The last country to check in was North Korea. The biggest single event was the Rally to Restore Sanity. “The most basic user experience is simply when friends check-in to their current location to find their friends.” “We help engineer serendipity” in which you discover a friend is nearby.

Their value proposition: Discovery, encouragement, and loyalty.

Discovery: They want to push people out into the real world. They’ve just launched an “explore” tag, a recommendation engine. It uses info about what your friends like to do, what people like you like to do, what people are saying in the “tips” review feature, etc. “We want to be like that best friend who knows every cool bar in Chicago, or every restaurant…”

Encouragement: Use gaming mechanics to get people to do what they wouldn’t have done otherwise. The mayor races have become really competitive. If someone loses it, they’ll go back to the place over and over. Their badges also encourage people to go out. E.g., go out to the gym a few times a week and you’ll get the gym rat badge. They have also improved their leader board. The Ambassador program enables users to bring merchants onto Foursquare.

Loyalty: They encourage merchants to offer rewards of various types. They’ve relaunched this part of the platform: easier for merchants, for users, and new “specials” types. They’re now offering “flash specials” to drive traffic when the place is under-utilized. Not all specials are discounts. “It’s an experience.” They also have a “friends special” that only works if you show up with some number of friends. Over 250,000 venues have verified on the merchant platform. Merchants have done creative things with Foursquare. Even when Starbucks offered a mere $1 off a frappucino to the local mayors, checkins jumped by 50%. “It’s about the experience and recognition as much as anything.”

They have a full and easy API, modeled on Twitter’s.

[I find Foursquare fascinating. To the users it’s a game. To the merchants, it’s a form of marketing. And as a blending of the virtual, the real, gaming, and marketing, it’s amazing.]

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As a diploma project, David Arenou has prototyped an augment reality game that turns your living room into a scene in a first person shooter. Here’s his description:

Before beginning, the user has to set action markers and hiding places with personal furniture. It can be a chair, an armchair, an overturned coffee table: whatever wanted. After calibration, the player sits behind one of his hideouts and the game can start. The position of the body will have a direct impact on the avatar that it embodies.

When the player hides, he becomes invisible for his virtual enemies. When he uncovers himself, he can attack but becomes vulnerable to enemy bullets. Following a shooting phase, the game forces the player to change hiding place or to touch one of the markers, in order to get to a new sequence…

On his site you can see a video of the actual prototype in which he places the computer-readable markers, and crouches behind his furniture in between firing off shots at his television. Here’s his concept video:

The future of gaming, the innocent-sounding origins of the apocalypse, or both?

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