I received this today:

FOR IMMEDIATE RELEASE

TWITTER ATTEMPTS TO SHUT DOWN USOCIAL

Twitter has recently moved to shut down web promotions company uSocial.net, by claiming the advertising agency is “spamming”.

According to uSocial CEO Leon Hill, Twitter recently sent accusations via a brand-management organisation that uSocial are using Twitter for spam purposes. Despite this, uSocial say the claims are false.

“The definition of spam is using electronic messaging to send unsolicited communication and as we don’t use Twitter for this, the claims are false.” Said Hill.

uSocial believe the claims are due to a service the company sells which allows clients to purchase packages of followers to increase their viewership on the site.

“The people at Twitter who are sending these claims are just flailing around trying to look for any excuse they can, though it’s going to take much more than this if they want us to pack up shop.” Said Hill. “We’re not going away that easily.”

The service in question can be viewed on uSocial’s site by going to http://usocial.net/twitter_marketing.

Based upon this press release, uSocial is correct: It is not a spammer. Rather, it enables spammers. And then they spammed me to tell me about it.

uSocial also helps companies game sites such as Digg.com by purchasing votes. uSocial is thus explicitly a force out to corrupt human trust. So, screw ’em.

(The uSocial site is down at the moment. Check this post by Eric Lander to read about the site.)

[Tags: spammers twitter marketing conversational_marketing ethics cluetrain ]

Categories: Uncategorized dw