Proposed neologism:

Google URL (n) A phrase sufficient to bring a desired Web site to the top of the returns list at Google. E.g., “My real address is weird, so I gave him my Google URL: ‘Locke die cast'”; “I couldn’t remember the dictionary’s web address so I used the Google URL ‘American Heritage'”

[Note: Vernor Vinge gave out Google URLs in his talk at PopTech, as reported, but didn’t use the term itself.]

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