Asi Sharabi asks the world’s marketing/communications gurus to come up with ideas about how to mobilize citizenries to act against global warming. Good idea, although obviously there’s no need to leave it to the marketing folks.

One marketing guru, Seth Godin, makes the good point that the phrase itself, “global warming,” sounds positive: “Global” is a feel-good word and so is “warming.” So, how about calling it the second flood? Yes, this focuses on just one of the bad consequences of frying the planet, but it’s a big ‘un. [Tags: global_warming ecology asi_sharabi marketing al_gore]

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