I would like to. I really would. I like it and I like you.

But we’re now well past the point where any of us can keep up with all the blogs worth reading from the people worth keeping up with. Even with an aggregator.

I just can’t do it any more.

I’ve been faking it for a while. Months. Maybe a year. If we’ve met and I look confused about something you told me, and if you said, “I blogged it,” as if that should be explanation enough, I’ve made some excuse as if I read every one of your posts except that one.

The truth is, I probably haven’t read your blog in weeks. Months maybe.

And I don’t expect you to have read mine.

I don’t want to lie any more. I don’t want to feel guilty any more. So let me tell you flat out: There are too many blogs I like and too many people I like to making “keeping up” a reasonable expectation, any more than you should expect me to keep up with Pokemon characters or I should expect you to keep up with Bollywood movies. I’m not going to feel guilty any longer about my failure.

I will read your blog on occasion, either because I’ve been thinking of you or because something reminded me of you. Maybe it’ll be because you sent me an email pointing to a post you think I’ll enjoy. Go ahead! I’d love to hear from you.

But I hereby release you from thinking I expect you to keep up with my blog, and I preemptively release myself from your expectations.

Otherwise reading each other’s blogs will become a joyless duty. And we’re too good friends to do that to each other.

[This is from the latest issue of my free newsletter, available here.]

Categories: blogs dw