Bob Filipczak was browsing AdCritic.ccom and came across a couple of commercials for a body spray for men called Tag. I don’t subscribe to AdCritic ($100/yr), but here’s the stub of an article from AdWeek:

* The budget was not disclosed, but sources said initial ad spending would be at least $50 million.

* The campaign employs broad humor and sexual innuendo in an effort to appeal to teens and young adult males, the key target market for the product.

* Commercial scenarios include advances from the mother of a prospective date and reactions to the product’s scent in public venues including a drugstore and a sports arena.

AdWeek also requires a subscription. As does Marketing magazine. Jeez, these marketing folks make it hard to get any stinking information about products!

At least Time lets you read an article about it.

Anyway, Bob suggests a tag line:

Tag: Makes Geeks Tolerable.

Bogus Contest: Tag lines for Tag.

My contribution:

Tag: Removes the Stink of Hierarchy…From Your Bottom Up

Categories: Uncategorized dw