Kevin Salwen points to Starbucks’ report on how corporately responsible it is. And, while I certainly would rather work for a company that cares enough to issue such a report than the egregiously selfish ad agency Kevin points to, the Starbucks report does raise a question: Who do you trust any more?

So, Starbucks does up a lovely color brochure explaining just how good a world citizen it is. Kudos for at least pretending to care. But how much of the report is BS? …

Continued at Worthwhile…

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