Worthwhile Magazine doesn’t exist yet, but that hasn’t stopped it from starting up its blog, under Halley’s editorial eye. It’s an interesting model for a print magazine aiming at the big time market: Blog first!

Worthwhile is about what makes work worthwhile. Its editors – Anita Sharpe and Kevin Salwen – each with serious editorial experience and credentials, are prepping the first issue. I’m proud to be a contributor to the Worthwhile blog, along with Tom Peters, Halley, David Batsone, Rebecca Ryan, Kate Yandoh, and Anita and Kevin.

My first three entries are on why massages are like bad jobs, why I don’t want to travel on America West again, and what should come before “create shareholder value” in a mission statement.

Categories: Uncategorized dw