I received an email today from a “boutique” PR firm asking me if I’d be interested in writing about one of their clients, a company that provides enterprise IM. The email msg was personalized to the extent that it had my name and my weblog’s name at the top of it.

The product seems not particularly interesting and the pitch is rather naive – I’m not really going to get excited because people can IM with other team members when they’re on a conference call with a client – but I am curious about whether we’re being spammed. Did you get this pitch today, too?

If so, maybe we can do something to help educate the PR firm; I don’t want to be at the receiving end of their pitches and press releases.

I heard back from the PR guy who sent it to me. They went through MediaMap and sent the pitch to about 25 bloggers and 100 media outlets. “To my delight, I have received several positive responses which should result in some great coverage for our client. Yes, the idea of IM is nothing new, but in the context of a real live application story and how a real business uses it, I thought it would be of interest.”

I wonder why.

Categories: Uncategorized dw