The Boston Globe has a good article by Marcella Bombardieri about colleges using students to blog to give prospective students a sense of what life is like there. About 25% of colleges do this. Some pay, some don’t. Some see the blogs before they’re posted, some don’t. All say they have a high tolerance for negative or embarrassing posts.

Wouldn’t a prospective student do better to find students who are just blogging, rather than ones who are sponsored by the school admissions department? On the other hand, have you tried to find, say, MIT blogs at Technorati? Let me give you a hint: The “related tags” listed for “mit” are “technology, und, der, zu, den, das, von, ein and auch.” Who tags anything “zu” or “von,” the equivalent of tagging an English-language post as “to” or “of.”

(Disclosure: I’m on Technorati’s board of advisors.) [Tags: college conversational_marketing marketing cluetrain blogs everything_is_miscellaneous]

Categories: blogs dw