A day at NPR
Yesterday was a treat.
I spent the day at NPR with five other consultants — Zadi Diaz, Jeff Jarvis, Doc Searls, and Euan Semple, and Jay Rosen — brought in by Rob Paterson, who has been consulting to NPR for months. As Jeff Jarvis points out (in a post that covers the day well enough that I don’t feel a need to rehash it), many consultants would be too insecure and self-centered to bring in a bunch of others. So, thanks, Rob.
We’d spent Wednesday afternoon in a lively open discussion amongst ourselves, along with Maria Thomas , the head of NPR.org, with whom we all felt an immediate bond, and with Andy Carvin, the estimable blogger whom most of us already knew. (Andy’s been blogging the meetings.) Not surprisingly, the NPR folks we met were uniformly, well, wonderful. You don’t get to NPR without being good at what you do, and you don’t try to get to NPR unless you love what NPR does for us all.
Wednesday night we went to a red-checked tablecloth Italian place for a group dinner with NPR folks, which was one great conversation after another. Then, Thursday morning we met in a slightly larger group to hash out issues and to prepare for the two-hour panel discussion open to all NPR’ers. Jeff Jarvis was nominated to lead the morning discussion because he has an uncanny ability to do so. Quite remarkable. David Folkenflik led the afternoon panel, with only a few moments of hippy panelist rebellion.
So, that was the format. As to the substance, Jeff’s post covers it well. The discussions throughout the 24 hours pretty consistently progressed from full-time Web heads (Maria and Andy) to those less involved in the Web side of things. So, the focus of concern shifted over time from the long-term internal contradiction — NPR is a product of member stations, but as audio content gets “miscellanized” and available to anyone at any time, member stations are at risk of becoming just another play list — to shorter term hurdles such as the assumption that the growth of listener-created-content means lowering NPR’s standards.
To the standards point, I tried to respond that this isn’t a matter of posting listener’s content as if we’re all now as good at telling stories as NPR reporters are. Rather: (a) There are lots of ways that listeners can and will contribute, beyond posting their own NPR-ish reports; (b) Metadata saves the day. We humans are good at sensing the metadata that tells us that this is a comment someone dashed off, that is an audio piece NPR’s staff has picked out as meeting its professional standards, and everything in between.
For me a highlight was Jay Rosen‘s response to a question from Michel Martin , the host of a new program being developed in public at Rough Cuts, about objectivity. Jay gave a measured, thoughtful response that was a brilliant use of language. When controversies are particularly polarizing, Jay said, NPR inevitably is going to resort to strict objectivity in order to retain its innocence. But, he continued, that can be at the price of truth. Beautiful. I loved Jay’s Blake-ian use of the term “innocence.” (I followed up by asking him if NPR’s Web site gave it a way to blurt out the truth. Blurting is the opposite of objectivity?)
I also thought the various discussions about how and when to enable the users to filter content, rather than relying on an NPR editor to do so, were particularly illuminating.
Zadi Diaz, host and co-creator of JetSet, provided a series of highlights throughout the day. She told a story about a 14 year old who approached JetSet with an ambitious idea for a video series and received unbounded help from the community. It made me want to yell, “Jeez, I love the Web!”, but I managed to restrain myself.
So, it was a great 24 hours for me, and I hope it was at least worthwhile for NPR. What a treat to be allowed to participate.
I had a brainstorm-y idea I floated to NPR I will try out on you, too. Keep in mind that it’s an ill-formed, un-thought-through idea, which you should feel free to kick the bejeezus out of.
NPR values civil discourse. And, despite its reputation in some circles, it’s committed to being non-partisan. So, suppose on pages devoted to particular segments or topics, NPR listeners were explicitly charged with pulling together links that represent the spectrum of opinion and thought on that topic. If it were a page about, say, the Libby trial, users would be asked to find Web references from the left and right, from US and elsewhere, from the scholarly to the flippant. If this were to work, it would presumably be because some small cadre of users stepped up to the task. Getting the “social physics ” right would be crucial, of course.(This idea is spurred by Debatepedia, except it aims at a plurality of views, not a duopoly.)
Bad idea? Impractical? Undesirable? Too much coffee, not enough reality?
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