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The transformation of So

Tim Berners-Lee has started a blog. Yay!

And what’s the first word in it? “So.” As in “So I have a blog.”

Remember when “so” indicated a logical connection between two thoughts? “I complained about the soup, so the chef spit into it?” Over the past ten years, beginning in (I think) Silicon Valley “so” flipped to become a way of easing listeners into an entirely new topic. Or into a welcome new blog.

So what? So, that’s what. (Thanks to Mark S Petrovic for the link and pointing out the “so.”) [Tags: ]

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