Tom PlasticBag Coates blogged about how he found his father who’d gone missing for 28 years. Excellent. One of the commenters wrote:

“Hi Tom, Always remember one thing. Life is very, very short and nothing is worth limiting yourself from seeing the ones you love. I hadn’t seen my father in 15 years until 2 years ago. I was apprehensive but I kept telling myself that no matter how estranged we’d become there was no river to wide to cross. Drop me a line if I can be of any more help. Cheers, Barry”

Tom comments:

Sounds fine, doesn’t it? Except that ‘Barry Scott’ isn’t a real person – he’s a marketing vehicle for a brand called Cillit Bang and his weblog is a barely disguised viral marketing platform for the product.

As Tom said last night at dinner, it’s like getting a warm personal message from Ronald McDonald.

Tom has the full story here… [Tags: marketing TomCoates]

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