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Search-ready language

At eBay, if you look for a DVD burner than record on two layers, you’ll turn up hits for “dual double layer” burners. No, they don’t burn on four layers. They’re just trying to be found by people searching on “dual” or “double.” I bet there are lots of better examples of this twisting of language to make up for the literal-mindedness of search engines…

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One Response to “Search-ready language”

  1. Christ died for our sins-Believe on the Lord Jesus Christ, and thou shalt be saved

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