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Ultra-niche marketing

TrackCap.com trackpoint.com sells nothing but the nibs, nubbins, caps or whatever you call them for the IBM ThinkPad Trackpoint – you know, the little sticky-uppy thing between the G and H on Thinkpads. $10 for 2, so maybe they’re doing ok, especially since you can get 6 for $10 from IBM. (Shipping is free at both places.)

Trackpoint.com also sell screws for the IBM Ultrabay at a buck each, so apparently they’re branching out. Radical.

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4 Responses to “Ultra-niche marketing”

  1. It’s called a “clitoris”. Didn’t you know that?

  2. Trackpoint.com links to the site of a shipment tracking service company. What am I missing?

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