Want to know what cognitive dissonance sounds like? Yahoo Local is running radio ads featuring Howard Dean pitching their product. You can hear it here.

It’s a funny ad. In both senses. And it sure raises some questions: Why the hell is Howard Dean pitching products? Although the ad is charmingly self-deprecating, why would Dean want to put himself in William Shatner Land? Couldn’t he have waited until after the election? Is this a form of fund raising for his group, Democracy for America? And what will Dean be pitching next? Sedatives? Throat lozenges?

It’s a coup for Yahoo Local. It does not feel like a coup for Dean, although because the ad is so funny and self-mocking, it could be a lot worse.

[Disclosure: I am an unpaid advisor to Yahoo Local.]

Bogus Contest!

What product endorsements would make sense for Kerry? Bush? Nader? Other politicians?

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