AKMA points to an experiment by Errol Morris that confirms AKMA’s long-held theory that typeface affects credibility. At the low end, unsurprisingly, is comic sans. At the high end: Georgia…which happens to be my favorite font. This is part of AKMA’s larger hypothesis that “‘the meaning’ of a claim is not separable from its appearance.”

My conclusion: Your brain is not your friend.

Categories: too big to know dw