Kellogg’s Popping to Snap Up Crackle Trademark
Posted on:: February 7th, 2003
From Dana Blankenhorn comes a link to an article about Kellogg’s application to trademark the phrase “chocolate crackle,” a popular recipe in Australia. Kellogg’s was granted a trademark for chocolate crackles recipe in 1953 but since then the term has been widely applied to a mix of chocolate and sugar, with or without what we call Rice Krispies in the US. In fact, here’s a page from the M&M’s site that has a recipe for a Krispie-free chocolate crackle confection.
The Australian patent office is looking into this short-sighted trademark greediness by Kellogg’s.
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