I liked this post by in the Guardian by John Naughton about the future of Web 2.0, and I’m always delighted to be mention in the same paragraph as Paul Graham, but I want to keep insisting that Web 2.0 was not the moment when the Web moved from publishing platform to social platform. One of the main points of Cluetrain (1999) was in fact that the Web from its beginning was thrilling us because it was a social place, a set of conversations, a party.

Now, it is certainly true that with Web 2.0, the Web became more social, easier to socialize in, undeniably social. That’s why Web 2.0 is a useful concept.

My problem is really with the “point” in Web 2 Point Oh, since it can imply a point in time when the Web became social, as if before that the Web was merely a publishing platform. Nah. It’s been social since the moment browsers started appearing.

Categories: cluetrain, social media dw