Harvard Business Review has just posted my response to the article by Michael Porter and Mark Kramer in which they propose moving business to a strategy that includes creating Shared Value. Obviously I support the idea of businesses taking seriously their obligation to create a better, sustainable world. But I’m not as optimistic about businesses embracing that strategy solely on the grounds that Porter and Kramer propose.

It’ll make the HBR folks happier — and therefore me too — if you comment there rather than here.

Categories: business, cluetrain, peace dw