A term we should already have had
At a meeting about the possibility of making some data available, Patrick Yott of Northeastern suggested that instead of looking for a killer app that uses the data, we ought to be talking about a killer carrot. A killer app attracts users. A killer carrot attracts those who enable killer apps.
There’s only one hit on “killer carrot” at Google in anything like Patrick’s sense, and it’s from Anonymous Coward.
Killer carrots live!
(It reminds me a bit of a witticism I heard a year or two at a conference, and that I blogged at the time: “Sure there’s a way to herd cats,” someone said. “Move their food.”)