As Cluetrain’s 10th Anniversary Edition launches, it seems appropriate to note that today I received a notice that the Australian Central Credit Union is now using Consona customer relationship management solutions to overcome its fear of intimacy:

Today, member intimacy is now a core component of ACCU’s competitive advantage, and the Consona CRM solution allows ACCU to:

• View members’ holdings and interactions across all channels of the organization at a glance;

• Easily locate or compose customized documents and correspondence in order to respond to an enquiry or provide customer guidance;

• Reduce and streamline manual and semi-manual work processes, enhancing productivity and providing a more effective audit trail functionality; and

• Expand its business strategy to adopt an integrated advice model and link members to personalized products and services.

By the way, tonight Doc and I are going to be interviewed by Jonathan Zittrain about Cluetrain. You’re invited: 6pm, Austin Hall. [Tags: cluetrain markting crm vrm ]

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