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Whitehouse blog shows signs of life

The Friday post at Whitehouse.gov is a little livelier — a little more voice, a little more air. Heck, it’s even got a broken link! (The link to the Energy-Housing partnership is a bridge to nowhere.) The post points to an OMB post that I thought was terrific, explaining and defending the reduction in charitable deductions for the 5% wealthiest Americans. It features a photo of Gaza (promoting State’s question of the week) that isn’t all about happy Israelis and holding hands with happy Gazans. (THat’s why we have Photoshop, people.) And the post points to the ever-lively TSA blog, one of the voicier government blogs around.

The next step I’d take if President Obama made me Blog Czar — I keep writing to him and asking! — is having the people who actually write the blog sign their posts. Baby steps, but that’s how you learn to walk. Next, no press releases! Then, invite in a sequence of non-WH bloggers to blog for a week at a time. Eventually, carefully open up the comments. Then start a flame war with, say, the Belgians, and we will have arrived.

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