Alitalia lost my luggage. It happens. It’s been two days and they still haven’t delivered it. It happens.

But here’s what shouldn’t happen. When you’re at the airport registering the lostness of your luggage, the last step before they send you home to live in the clothes you arrived in is the Bestowing of the Toiletries. The little bag contains the cheapest possible bathroom utensils the airline can find: A toothbrush as rigorous as a cotton swab, a chunk of deodorant floating loose in its container, a razor blade fashioned from the sharp edge of a tuna can. But the last straw was the one piece of clothing included: A white undershirt on to which they’ve printed their logo. Not only does this render it useless if you happen to be wearing a shirt of any translucency, why do they think I want to advertise their business for them? What part of “I’m pissed off” don’t they understand?

Likewise, when you’re put on hold by a business, why would they think you’re in a mood to listen to their ads…especially if you’re put on hold while trying to get technical help? What are they thinking?

If you have an emotional IQ above than that of your average rattlesnake, you can figure out that marketing to customers when they’re pissed off at you requires apologies, extra care, patience, and humility, not happy jingles and cheery logos.

Grrrr…

[Tags: marketing business pissed_off ]

Categories: Uncategorized dw