MyCokeRewards.com requires you to register with them before you can check the code under the cap. Is that even legal? Well, yeah, it probably is since Coke can probably afford to hire a lawyer or two. But it’s bad marketing. Well, it’s probably good marketing since Coke can probably afford to hire a marketer or two, but it annoys me.

[Tags: coke coca_cola marketing ]

Categories: Uncategorized dw