According to the Center for Media Research:

A recent survey on current attitudes towards customer ratings and reviews by Bazaarvoice and Vizu Corporation, shows that about three out of four shoppers say that it is extremely or very important to read customer reviews before making a purchase, and they prefer peer reviews over expert reviews by a 6-to-1 margin.

Of couse, Bazaarvoice provides customer review capabilities to vendors. [Tags: marketing bazaarvoice ]

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