Newspaper business:” Vibrant and growing”?
The World Association of Newspapers says that the circulation of paid-for newspapers went u[p 1.9% last year, and is up 8.7% over the past five years. More than 1.4 billion people read a newspaper daily. 29.4% of the world’s advertising dollars went to newspapers, and ad revenues grew 4% over the past year and 15.6% over the past five years. (TV had 37.7% share, and the Net had 5.7%.)
The circulation growth (for paid-for newspapers) is coming not just from India and China. In fact, the biggest percentage growth is in South America. Circulation is down 1.9% in North America and is basically flat in Europe. Free dailies are growing rapidly — 65% growth in Europe, 17% in N. America.
The presentation is here. (Thanks to Center for Media Research brief for the link.) [Tags: media newspapers ]
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