Dear Logitech:

I’m looking forward to using your “cordless presenter,” especially because of its willingness to vibrate in my hand five or ten minutes before my allotted time. I’ve liked your other pointing devices as well, and over the years have bought dozens of ’em. It’s true.

But it’s going to take me a while to buy another because you seem so determined to keep me from using them.

I just cut my thumb opening the clear plastic Fortress of Solitude in which you’ve packed the cordless presenter. The presenter is a wee bit of electronics, not much bigger than, say, my middle finger, but you’ve got it wrapped in a plastic package that neither scissors nor Xacto can penetrate. You forced me into stabbing your product with a carving knife. Is that really the sort of “initial user experience” you were hoping for? And once you have managed to slice it open, the plastic separates into twin sharpened blades designed to un-man intruders.

Here are things that are easier to open than your packaging:

An unripe, fused pistachio shell

A coconut on a nude beach

A new CD

A space-time portal

A delicious vegan fast-food place

Please remove the pitbulls and razor wire from around your products. And if you don’t believe me, do us all a favor: Have your CEO try to open one of your packages. (No executive assistants allowed!)

Thank you.

A Bandaged Customer [Tags: marketing packaging logitech]

Categories: Uncategorized dw