February 22, 2007
Audiences to conversations to communities
SJSU JMC163 New Media in Journalism School of Journalism & Mass Communications (yes, that’s the name of the blog — I suspect it’s class-related), has a nice example of an audience for a particular TV show — the BBC’s “North & South” — forming itself into a conversation “with a voice” that worked around the BBC’s attempt to moderate it. [Tags: media cluetrain bbc ]
Date: February 22nd, 2007 dw