AlwaysOn OnMedia has a series of short pitches by new companies. I came in on Vringo.com, which plays a clip of your choice when you ring someone. The Vringo guy shows a clip of the people dancing to “Shout” in “The Wedding Crashers” and of the “Whaaaaaatzup?” Bud commercial. It thus seems to be an attempt to make cellphones even more annoying.

Voodoo Vox “is pioneering a breakthrough advertising channel: In-call advertising.” [Uh-oh] They have a clickthrough rate of 14%. “Monetizing phone calls for a diverse network of high call volume industries”: Radio/TV stations, directory asistance, call centers, VOIP telcos, etc. Their site says they create “interactive audio ads dynamically inserted into appropriate spots in various types of telephone calls.” [What exactly is an appropriate spot in a call to insert an ad? I’d say it’s 5 seconds after I’ve hung up.] Their ads auto-target particular demographics. He concludes: “If you have a phone call, I can monetize today.” (Surprisingly, the firm is in North Adams, Mass., home of Ethan Zuckermans ’round the world.)

Now a panel reviews the presentations. [Tags: onmedia07 alwayson media marketing advertising ]

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