Disney is launching a social network for kids. My knee-jerk reaction: Yech.

Gavin O’Malley at Online Media Daily has a more considered reaction. He points to the apparent failure of Wal-Mart’s social network for kids (“The Hub”—an awfully grown-up name), and worries that having parental controls will kill the Disney effort as well. I agree with Gartner’s Andrew Frank that it’s likely to be all product placement all the time…and, if so, I hope kids reject it.

But, of course, I haven’t seen it and don’t know what it’ll be like. Maybe Disney is smarter than that. [Tags: disney social_networks gavin_omalley ]

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