MsDewey entertains as it searches. The fetching young woman who talks to you—commenting on your search query or trying to entice you into searching—has a fetching, simpering quality just short of flirtatious. She reacts appropriately to a surprisingly wide set of terms – it’s like an application that’s all Easter eggs. Because the actress is, well, hot it should be a big hit with the adolescent boys. But how many times do I want to hear her patter before I’ll go elsewhere for faster results presented more conveniently, … a site that doesn’t actually rap on my screen if I haven’t searched for thirty seconds?

The Digg comment stream has a list of terms that Ms. Dewey reacts to in entertaining ways. (Yeah, it was posted at Digg two months ago. So, I’m not keeping up. Thanks to Bill K for the link.) [Tags: search marketing msdewey google microsoft]

Categories: Uncategorized dw