The audience formerly known as the audience is now meeting up and having parties. This YouTube explains the basic idea. Four Internet activists—Zack Exley (who ran the Kerry Internet campaign), Josh Hendler, Mave Gibson and Madeline Stanionis—created FrakParty.com where fans of BattleStar Galactica could organize parties for watching the season premiere. (“Frak” is an expletive used in the show.) Strangers got together in over 100 parties, in part because the series’ producer noticed the blogging about it and promoted it in his blog.

So, one of the surprising twists of the digital world is that it’s turning abstractions such as markets and audiences into real phenomena. [Tags: frakparties media zack_exley]

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